Good employees, perfect processes and even your best of intentions won’t save you from an occasional bad online review.

What’s scary is that 88% of consumers trust online reviews as much as a recommendation from a friend. So, the fate of your reputation is left up to complete strangers, right?

Not exactly.

Having a bad review in the mix actually builds some authenticity, and therefore, trust with customers. According to a recent report from Vendasta, 95% of consumers suspect censorship or faked reviews when they don’t see bad scores.

It’s true that the conversation about your business is going to go on with or without you. But if you take part in the conversation you can pivot the negative into positive.

In this Maven Monday, Brandon shares 6 tactics for responding to and leveraging your negative reviews to enhance your online reputation.

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