“The most powerful element in advertising is the truth.”

-William Bernbach

You’re really good at what you do. Your customers are blown away by what you achieve for them. And you know more about your product category than anyone.

That’s exactly why it is difficult for you to think like the average Joe. You are, in fact, not average when it comes to your category.

In advertising, you have but seconds to be relatable to Joe. No matter your intentions, if your words don’t prick up his ears, he’ll point them to the next most interesting thing being said.

At Frank and Maven, we help you win over the Joes and Joannes of the world who just need someone to tell them like it is.


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