How Often Should You Change Your Ads?

Brandon Welch 0:06
Welcome to the Maven Marketing Podcast. Today is Maven Monday. I’m your host, Brandon Welch, and I’m here with my long lost friend Caleb Ichabod AG.

Caleb Agee 0:14
We did it.

Brandon Welch 0:14
We did back together since like we were gone from each other on these mics. I know. We weren’t in counseling or anything like that.

Caleb Agee 0:22
No. Maybe it seemed like we were feuding. Like I can’t be in the same room as Sam. Yeah.

Brandon Welch 0:26
We had creative differences.

Caleb Agee 0:28
Creative differences breaking the band up. But we’re back together. Our debut album.

Brandon Welch 0:33
Yeah. And uh album number two. Hey, we are we are nearing dang near three years of the show. We need to make sure we’re celebrating that. We really should. Uh, you can send congratulations, cards, and cakes, and balloons to 909 East Republic World. Uh hey, this is the place where we answer your real life marketing questions so you can grow your business and achieve the big dream and something else about eliminating waste and advertising. Right. In three years, and we’ll get it one of these days.

Caleb Agee 0:59
Yes.

Brandon Welch 1:00
Eliminate waste and advertising. Grow your business. Achieve the big dream. We are unreasonably excited for all of you who are running businesses, who are working for somebody directly who is running a business, who’s calling the show. In America, a small or medium business is any company doing under$100 million. We work with uh businesses from, you know, that one to five million dollar space all the way up to that$100 million plus space. And um, what we’re trying to do is help them become famous in their market, uh, help people think of them first, uh, make it really easy for them to find when it’s time to do business, and make it really easy for them to take that first step. That is the Frank and Maven way. Uh, we’ve been so blessed to do that for a lot of really, really cool companies and entrepreneurs over the last almost 13 years now. And uh we are just we’re teaching you our best stuff. Uh several years ago, it became evident to us that the impact we wanted to make could not be done in front of businesses on a one-to-one basis. Yeah. Uh we love doing that. Uh, we have a handful of clients we work with on a daily and weekly basis to grow their companies, but we want tens of thousands. We know that small business owners are the ones that change America. Uh, we believe that because you spend more, the the majority of people spend the majority of their time working for a small business owner. They spend more time than there than church, a lot of times more time than they do at home and with family. And it’s like if we can help that business thrive, we help a lot of things thrive. And so that’s why we’re here. That’s why we have gone to great expense and time and consideration to bring you um the questions that we hear real business owners asking. And that’s why we say we’re here every week with real life marketing questions.

Caleb Agee 2:40
Yeah.

The Real Rule Of Ad Changes
Brandon Welch 2:40
Not just the ones we think you should ask.

Caleb Agee 2:42
Today’s marketing question is how often should I change my ads? My creative, sometimes it’s called traffic. Yeah. How often do I switch it up? How often do you need to switch it up? Because uh on any media, we think about TV and radio or maybe the more broadcast ones, but even on digital, you think about all these things. Um, you’re building these ads. Hopefully you build more than one ad. But the question is, when should it change? Is it good to change it really often? Uh, or is it good to keep it the same for a really long time? Is it something in between? That’s what we’re gonna sort out today.

Brandon Welch 3:17
Some of some of you are just kind of going with whatever the station rep told you. And in a lot of cases, um, it can be a really good station or really good media or really good rep. Um, but there that’s not always a connected process. Sometimes it’s actually really cumbersome to change out an ad. Yeah. Uh it it it’s a lot of back and forth, and there’s there’s an overworked uh video team or radio production team at the station. And so you’ve kind of got just got it on autopilot, and you might wait, you know, several months, or even I I’ve seen some run uh a couple of years where somebody says, Oh, we should run a different ad. And so let’s go to research first. Let’s not go to our opinion because you’re gonna be tired of the ad probably before you you might actually should change it. Um, there’s been a lot of studies done over the years on ad fatigue. One of the more recent ones was Schmidt and Einstead. Or sorry, Ein Isende. Schmidt and Isende. You got it. I I saw I saw Einstein. Yeah, I saw you wanted it. Yeah, we’ve quoted this before on the podcast, but um so so peak like recall, and this has been kind of consistent through the years, um, meaning the most amount of actual recall you’re gonna get to your brand if we’re talking about the tomorrow customer, which is mostly what we’re talking about today. Like if you want to become well known uh at eight times exposure, so the same person has heard the same ad eight different times, that’s when it starts to um sort of peak and like, you know, nine times, ten times, twelve times, eighteen times isn’t really gonna add a whole lot of ability to remember somebody.

Caleb Agee 4:54
Yeah.

Brandon Welch 4:55
Um, so that’s been pretty consistent throughout the years. But uh they actually talked about, okay, well, what about when does it become detrimental? So there’s like a peak optimum, and then there’s a a threshold you don’t wanna you don’t want to be diminishing returns on the far side of it. Yeah, but then also it can start to become a negative because it’s like I’ve heard the stupid ad too many times, and now I have an annoyance factor. And they say that happens around 10 exposures.

Caleb Agee 5:19
That’s the top of the bell curve there.

Brandon Welch 5:22
Yes, and that’s that’s um so that’s what Schmidt and Eisen found. Um RAB uh in 2022, uh, after studying about 1,100 campaigns, said that uh optimal effective range, like for the ad to be effective, it’s four to seventeen exposures. Now that’s a huge range.

unknown 5:40
Yeah.

Brandon Welch 5:41
You have to hear the same ad 17 times.

Caleb Agee 5:43
That sounds a lot like eight to ten.

Ad Fatigue Research And Exposure Limits
Brandon Welch 5:45
Yeah. Yeah, but then they come back and say optimal is seven-ish. Yeah. So we have said six to eight for a long time. Um, and and these other studies continue to echo that. So, what does that mean? When should you actually change your spot? Um, we know that the only two ways to make advertising work better is to increase the relevancy, write a better ad, make it more memorable in its content, or increase the repetition. Now we know there’s such thing as too little repetition and too uh too too much repetition. Um, but that happens really depending on the thickness of your schedule. So on TV, that happens at a different pace than it does radio, than it does billboards, than it does uh some of the digital platforms like you know, YouTube and meta and those sorts of ads. Um but so so we want to discern really quickly frequency versus spot count.

Caleb Agee 6:40
Yeah, and that’s that’s a big piece of it is the answer cannot be the same for everyone listening right now. What we have to allow you to do is have the principle and the math that will let you figure out the answer to which your market and your station. Yeah, when should I change my ad, my ad creative?

Brandon Welch 6:57
Um so So I’m gonna break this down as quickly as I can. So um, let’s just take local broadcasts, for example. Um, if you read the Maven Marketer and you follow our media principles, you will know we don’t buy um any broadcast media unless we can buy it at a certain frequency as a baseline. And for us, that means a bare minimum of three spots per week in the same program on TV. It has to be a program that repeats every day. And so three spots per week. If you can’t afford to buy it three spots a week, 52 weeks a year, buy a smaller program or don’t do it at all.

Caleb Agee 7:31
Yep.

Brandon Welch 7:31
So assuming that you’re on kind of on that logic, uh a quote unquote starter schedule might be that you’re three spots a week and let’s say uh a morning news program, and then you might add another three spots a week and a noon news program or like an afternoon type program. Yeah. The big expensive audiences in the evening, sometimes you don’t have enough money on the front end of your schedule. If you’re if you’re, you know, let’s just say you’re doing less than you know two or three million dollars a year in revenue. A lot of cities that wouldn’t you wouldn’t have the the budget to support that. Um but let’s just say you’re at that three frequency. Well, just because your ad played three times a this week, does that mean that it’s at a three frequency?

Caleb Agee 8:09
No.

Brandon Welch 8:10
Why?

Caleb Agee 8:11
Because you are trying to make sure that I personally saw it at a three frequency.

Brandon Welch 8:17
Yeah. There there is some, you know, Joe or Jane that probably did see it all three times this week. Uh there’s a very small part of the population that that does that. But the average person um is not going to be sitting there all 30 minutes of the news program, and maybe they’re not even watching that program in the day. But over time it compounds. So they may, you may have caught them on Tuesday this week, and maybe it’s Wednesday next week, and then a couple of Wednesdays later you caught them again. Stations have some, um, if if you’re buying your media direct and not using an agency, stations will very often have a software called wide orbit, if it’s TV or a or a software called Tap scan, if it’s radio, they’ll have some way of giving you a frequency distribution. That’s what you need to ask for and say how what’s the average person and the average audience? So if there’s 50,000 people a week that watch that program or a hundred thousand or whatever, they’ll do the math. There’s an algorithm, they’ll spit out a predicted frequency, and that’s what you want to go off of. And so if you’re running three spots a week in a program, you’re probably getting about two and a half to three times per month that the average person actually saw it. Wow. Yeah. Even though the spot ran three times times four weeks, it ran 12 times. Well, that actually averaged out to probably a little bit less than a three frequency.

Caleb Agee 9:36
So we have a lot of people who have watched it just one time over the course of that month. They have to take into account the people that watched it. Yep.

Brandon Welch 9:44
Some have seen it all twelve, some have seen it only once. The average is in the middle. Uh, and and the software in your rep could print that out for you. But you want to pay attention when that big number of the frequency of that one spot um gets to be, you know, in that six, seven, eight range, that’s when you need to be changing spots.

Caleb Agee 10:03
So you take that monthly number, let’s say, um, from my wide wide orbit report or even tap scan if it’s radio, and then I would acknowledge, let’s say it’s two, just for a round number’s sake. Um when would I need to change it then?

Frequency Versus Spot Count Explained
Brandon Welch 10:19
So probably between months three and four. You’d probably hit so you said it was uh a two. It was at a two. Yeah. Yeah. So two this month, you can kind of add that together with two next month, two the third month, and between that three and four months, you could start switching.

Caleb Agee 10:36
Because we’re aiming for that eight, that seven, eight, ten range, right?

Brandon Welch 10:41
Yes. Now, a couple of things. That’s this is all assuming you’ve been running one spot, and sometimes that’s the appropriate thing to do.

Caleb Agee 10:48
Commercial, one ad.

Brandon Welch 10:49
One commercial, one ad. And I’m speaking to the really the lower end because it’s it’s way more important when you’re at the lower end of frequency to pay attention to this.

Caleb Agee 10:58
If your buy is a lot lighter, yeah, it’s a pretty simple schedule.

Brandon Welch 11:01
Yeah, if it’s a simple schedule, um, yeah, you need to make sure that ad’s played long enough to get the maximum return. And then, but also on the lower end tends to be people that spend a little bit less on production. So you need to know, you know, having only two spots a year would be a really bad plan. You probably need four or five spots in a year. And then if you’re gonna have any promotions or things you run in a spring or summer special or something like that, that would be, you know, an additional ad on top of that.

Caleb Agee 11:27
Yeah.

Brandon Welch 11:28
But you’re saying, um, if you’re running one ad at a time, hey, if that’s reached a six, eh, take it off the shelf. Let’s put something in its place.

Caleb Agee 11:35
What would you say? Here’s the un unspoken question here. What would you say if I was running two ads at the same time?

Brandon Welch 11:41
Yeah. Depends on the weight you’re running each ad, but if it’s assuming it was 50-50, you could get away with running those longer.

Caleb Agee 11:48
Okay.

Brandon Welch 11:48
Um, because the average person wouldn’t have heard the other ad. Now, how similar are the ads? Yeah. If you’re using the same, you know, exact script flow and you’re just changing a few things out of the offer, it’s basically the same thing. If you’re using the same exact tag, you know, you want some consistency. We’ve talked a lot about how to build a good brand personality.

Caleb Agee 12:07
That way it all is cohesive, it goes together, the campaign works with itself.

Brandon Welch 12:11
I want similar, I want the same music. I want the same voice, spokesperson. Voice, spokesperson speed, and all of that, but maybe the content and the angle changes. So I’d say if it’s the same angle multiple times, even though you might have been running two slightly different versions, you you need to switch that out quicker.

Caleb Agee 12:29
Okay. So so if I’m in that, let’s let’s just for the sake of the argument here, I’ve got two a month. I’m waiting for that to land at about the eight range. Yeah. And then I would want to think about switching out my creative. Actually, before that, I’d want to think about switching out my creative and and swapping the ads.

Brandon Welch 12:46
Uh maybe uh maybe a quicker way to measure that is if that if that ad has run between 40 and 50 times to the same audience, the same program, whether that’s over a period of a month because you’ve got a higher frequency schedule. Maybe you’re running five, you know, five times a week in the same program, or maybe even multiple, or maybe you’ve got multiple, multiple programs running it. The the more you’re running the spot, the more the average frequency will go up. This is why it’s it’s really good to use the computer to say what’s the average frequency been. But it’s gonna be in the neighborhood of 40 to 50 exposures at that one spot. And so we have some clients, we change traffic literally every month. Yeah. Um, or we leapfrog. We we put one on for six weeks and then we add a in the middle of that, we’ll split it to half traffic and we’ll kind of fade one in, fade one out, and hop them over the you know, start dates. That’s great. So that’s TV, that’s good old-fashioned broadcast. Um, radio, it gets a little bit, I think, easier. Um, because you’re just saying between every time an ad runs a hundred to a hundred and twenty times, you’re you’re switching it so in a in a on a on a on a radio station.

TV Schedules And When To Swap
Caleb Agee 13:53
So coach me on this. I call my rep, my radio rep. I’ve done my buy myself, or maybe I have an agency, but I want to get a tap scan report. They’re gonna give me an average frequency against my listeners, hopefully. You can get it by month, you can get it by the same. Smaller stations may not have these numbers or the data. Is that true in some cases?

Brandon Welch 14:10
Really small ones, maybe not. Maybe not. I there’s there’s a handful that wouldn’t have a schedule building program.

Caleb Agee 14:16
Okay.

Brandon Welch 14:17
Um, any anyone that’s gonna cost you a significant amount of money should.

Caleb Agee 14:21
Should, yeah. Okay. And then once I get that, I’m gonna be looking for this average frequency. And I take that number and do what with it.

Brandon Welch 14:30
Um, you’re gonna say, hey, if it’s if it’s above eight, you you need to be going, like hopefully you have ads in the hopper. Like the best plan is to think ahead about your brand personality and the things you’re gonna be doing this year in your business. And you plan this in November, December for the whole following year. And you might shoot an entire quarter or even entire half year’s worth of ads uh in one session so that you have the same energy, you have the same uh brand personality, and you’ve thought sequentially about this ad’s gonna run, and then they’re gonna be thinking this, and I’m gonna build and stack onto my story this way. That’s how smart advertisers do it. That’s how smart, even small advertisers do it. Uh, and we do that at the highest levels. We have people that are spending, you know, a million plus dollars a year, and we’re doing their campaigns up front. We might do 14 ads in a couple of days.

Caleb Agee 15:16
Yep.

Brandon Welch 15:16
And then and then it’s kind of set, and we we put that in emotion way ahead of time before we go, oh gosh, it’s gonna hit a you know eight frequency or whatever. It would, you know, we don’t scramble. And that would be the best thing to do is to have it in the hopper. But you’re gonna know if that ad has played a hundred to a hundred and twenty times on most radio stations, providing that you’re using a schedule that’s like 6 a.m. to 7p Monday to Friday, that’s where most of your spots are running. By the time it’s hit 100 to 120-ish spots, it’s probably dead. And you either need to be adding another one to the mix or removing it altogether and trading it out.

Caleb Agee 15:50
And just for clarity, inside of a schedule we would buy, that would be about four or five weeks. Yes. Is that right? So you’re thinking on radio, you need to plan on a new ad every single month. On TV, if you’re buying kind of on the low end of this scheduling frequency and you you’re wanting to change it um every two, three, four months, depending on how how high your frequency is. Yes. So a little bit more room on the TV buy for your creative switch out, but definitely on radio, you gotta be you gotta be on it.

Brandon Welch 16:19
Yep. So and and the thing that’s at stake here is just that you’ve kind of already earned what that ad could be doing for you. And and running the same ad for even six or twelve months at a time would would be better than not being on at all. Because it is you do have to maintain frequency. You have to maintain like just like friendship or any other relationship, you gotta put in the the at-bats. But uh, if you want it to be new and different and additive to to what you’ve already built, and you want it to snowball and get better over time, that’s where you need new, surprising, and different. Um, okay, so that’s TV and radio. Um let’s go to some digital medias. These are going to inherently be media that that are more today and transactional focused. Yeah. So um by the way, quick thing about transactional ads. If you’re running your spring special or you’re running your, you know, buy it now for whatever reason, whatever the deadline of that offer is, and there should be a very clearly stated deadline, basically work backwards from that deadline and until you run out of money. Um and and you want to increase frequency towards the end of the deadline. Like in 10, 15, 20 exposures, if that’s what your budget allowed, like if you moved everything you were doing for a two-week period to push this one special offer, um, that’s okay. It’s okay to have really high frequency for an offer. But when the offer’s done, you go back to your, you know, what most people would call their brand building, your brand personal.

Caleb Agee 17:56
Their standard one that also works for event-based promotion as well. If you have an event, a big community event, or you’re selling tickets for something, start from the date that they would need to be there or that that the tickets are done being sold and work backwards. You can build your schedule that way.

Radio Rotation And Monthly Creative
Brandon Welch 18:11
Yep, until you run out of money. So um, okay, so let’s go to like YouTube and Meta. Um so assuming that you’re using these for a little bit more um frequent, like you just don’t get the time spent watching uh YouTube and Facebook ads. Yeah. So um there there’s a little bit of nuance here because Facebook will actually start punishing the ad before human psychology does. Yeah. Facebook wants to see really, really frequent and fresh things.

Caleb Agee 18:42
They do.

Brandon Welch 18:43
Um what’s nice about it is you can actually watch the performance deteriorate in real time, so you know what to change.

Caleb Agee 18:50
So um but the other nice thing about these two medias is that the frequency they show you is real. Actual real average frequency. As you know, we would have called average frequency for the others because it’s all just kind of a math algorithmic guesstimate. Yeah. This is true. Brandon saw this three times, or the average viewer saw this 3.4 times 2.1 times, whatever that is. It’ll tell you exactly, uh, which is which is helpful.

Brandon Welch 19:15
Which in Facebook you just go to ads manager and you click on the little columns and you go to customize columns, and you can go and click frequency, and it’ll have it’ll have several different types of frequency, like unique frequency, um, and then and or sorry, unique reach, and then it’ll have you know several different options, but you just want to look at good old-fashioned average frequency.

Caleb Agee 19:36
And then you need to pay attention to your date range because you’ll be looking at the frequency inside of that window. So if you’re looking at the frequency inside of seven days, it’s probably a lot lower of a number than it would be inside of 90 days. Yes. Right.

Brandon Welch 19:48
So uh the short answer to Facebook though, yeah. If you’re spending, if you’re a small business and you’re using this for like lead gen or using this for like a little bit of brand ad, like you’re doing a nice, funny or entertaining reel or educational reel paired with some ad spend, um, you’re probably changing that out every four to six weeks minimum. Like if you’ve got a you know, let’s just say you’re spending five thousand dollars on that creative, that that tends to average out to that, you know, um six to eight frequency that we would say is psychologically capping. Now you might watch over time if your click-through rates go down, if your CPM goes up, those are all columns you can add in the Facebook ad manager. That’s how you know Facebook is probably punishing you for having that up longer and they’re charging you more. So you might, I mean, Facebook’s stated average uh last I knew was was in the three frequency range. They want to start seeing it go away at that point.

Caleb Agee 20:47
Yeah. They they want to reward you for having fresh content. Yes. Now, there there have been times historically I’ve seen with a few clients, this is Brandon stated, this is more for traffic or or not traffic, but maybe more a transactional type of ad, uh more today customer focused. Um, there have been times where we’ve done maybe more of a branding tomorrow customer focus on Facebook. And there have been what we would call evergreen ads that have stood the test of time. Now, what I would caution you to do is pay attention to the frequency of those, because if it’s the same people seeing the same thing, that’s that’s difficult. So you’d have to change your targeting and move around who’s who’s seeing this ad.

Digital Ads And Deadline Offers
Brandon Welch 21:28
But um We do have some ads that have been running for a long time, or we’ll turn them off for two months and then turn them back on and they work. Yes, they work. And we’re measuring those are ones we’re measuring primarily on cost per lead. Yes, lead production. So yeah. And and Facebook is very, very down on just having one ad in a campaign. They want you to have at least a couple of different versions of the body copy and a couple different. Different versions of a picture or video and a couple different headlines and go ahead and do that uh to the level you don’t get too fancy. Like most of our campaigns have, you know, probably three to five images and and headline combinations running.

Caleb Agee 22:15
Um I feel like we flew over YouTube real quick. I want to make sure we go back YouTube in your Google Ads dashboard, which is where you manage YouTube, you’ll want to add the frequency column, pay attention to your date range, and you will be able to see the average frequency that a viewer has seen this. Now, frequency actually I would say affects how you should set your targeting and your budget just as much as it is your ad change. So you can pay attention to the lifetime of that ad. You could literally go to the when it’s when did it start? Where are we today? And you can see, is it at 7, 8, 9, 10? Okay, time to change it. Um if it’s not, then it probably has a little bit more life left in it.

Brandon Welch 22:56
That the the reason that’s such a hard, fast answer is the time window is if you are showing the same ad with a$5,000 budget to a 100,000 person audience, let’s just say in a in a local or regional category, um, the frequency is going to stack up a lot faster than if that ad were randomly going around to a potential audience of a million, right?

Caleb Agee 23:17
Yeah.

Brandon Welch 23:18
So it’s it’s a little bit about your reach and your targeting that you have. Yeah. If the targeting is nationwide, you’ll very rarely hit, you know, a three frequency in a very short amount of time. Um but, you know, for most people, I think that we’re talking to on this podcast, these are these are lead generation for service type companies. Yeah.

Caleb Agee 23:37
It’s local, regional type of advertising. And that’s what you need to pay attention to is let’s say you have a$5,000 budget. If you’re targeting your small town, you know, maybe a suburb town, that’s a much smaller sample size. But if you’re tar using that same$5,000 to target the whole state or DMA or the DMA or a much wider region, it’s just going to take much longer to build up your frequency. And in that small town, you may actually want to open it up in order to slow down your frequency uh spend.

Brandon Welch 24:07
So those are the principles, the key markers when you go, I probably need to change something up. When you see cost per lead going up, when you see cost per thousand impressions going up, CPM, you’ll see that in your dashboard. Uh, when you see click-through rate going down over time.

Caleb Agee 24:20
You can also watch even average view time. Yep. If that was higher in the beginning and it goes down, odds are the people are tired of watching it.

Brandon Welch 24:28
Yeah.

Caleb Agee 24:28
We call this ad fatigue, by the way. When your ad gets too old and stale and cold, this is the moment that’s on the other side of that bell curve after the peak performance of the ad happens. We we get into what we call ad fatigue, which is where people become tired of seeing the same ad. They haven’t gained anything new from it. Yeah. And it’s time to swap it up.

Meta And YouTube Metrics To Watch
Brandon Welch 24:49
That’s one of the biggest ways to waste money is to keep doing that. So, yes, you’re going to pay a little bit more in production and energy and attention to doing this and planning out your messaging. Uh, but that is like when you do it the right way, that’s like a way to get more out of your ad budget. When you are refreshing creative, when you’re keeping your audience interested with something new, surprising, and different, uh, they just tend to get a little bit more excited and less uh checkout mode when your next ad um you know reaches their ears or their eyes. And so uh don’t let your audience get bored. Continue entertaining them, continue being wonderful and surprising and uh brilliant. And um, that’s what a good friend does, that’s what a good company does, that’s what a good brand does. And let’s just put ourselves in that principle, um, and really you trace it back to empathy. Uh, use a little few of these psychological, you know, guardrails, and you’re gonna have um better frequency. Just plan, plan ahead to be able to do frequent changes to your creative.

Caleb Agee 25:54
Yeah. If you are just now getting into TV or radio or even YouTube and Facebook and you’re uh watching this video just to make sure you do it right, um, I want to encourage you, make sure you set a part of your budget is not just going to the spend itself, but it is going to producing great creative. We we talk about this strategy first, message is second, media is the third in order. And if we jump straight down to the media and we talk about the dollars going there, but we don’t give due weight to the message, you are gonna miss it every single time. And so make sure that you build in. If you need 10 ads a year, 12 ads a year, you are building in that time, you’re building in that budget, whatever that costs. Some station might help you out with it, but you’re making that a part of what you do.

Brandon Welch 26:38
Yeah. Hey, join our mastermind. Um, subscribe to our podcast. Did you tell them to join the mastermind?

Caleb Agee 26:46
Go to mavenmethodtraining.com.

Brandon Welch 26:50
Yeah. We would love to personally review this and work on your stuff with you with a bunch of other really fun, brilliant people.

Caleb Agee 26:56
Yep.

Brandon Welch 26:56
Um, mavenmethodtraining.com. You can jump in and uh bring your ads, bring your schedules. We’ll look at it with objective eyes. And um, that is something that other people pay many thousands of dollars for. Yeah. Uh to get our team’s feedback. And we we do that in a group format every other week uh on the Maven Marketing Mastermind. So we will be back here every week answering questions like this and other things you need to grow your business and get the most out of your marketing. Uh, because marketers who cannot teach you why are just a fancy lie. Have a great week.