Time or Purpose

Today you will spend 1,440 minutes of your life no matter what.  The purchase is final. No refunds allowed.

No matter what you choose to do, there are only really two types of time:

Time you trade for pay.

and

Time you trade for purpose.

The sun moves across the sky. Day turns to night, and our bank accounts of time are charged like a Netflix subscription to life.

How often are you stopping to look at your statement?

Thousands of books, blogs and sermons have been written on managing time. But as a good friend reminded me the other day, “Time management is a myth. You can’t manage time; it is in constant spend. You can only prioritize it.”

Prioritizing pay doesn’t take much effort. Just simply say yes to the next dollar bill put in your face.

Prioritizing purpose, on the other hand, takes an abundance of effort. You must say no to dollars. You must say no to potential opportunities. You must say no to everything that you don’t absolutely positively believe in. There is no room for mediocrity or half-hearted commitment in a life full of purpose.

Here’s the fun part:

When you do the hard thing and focus on purpose, increased pay is very happy byproduct.

People living with purpose start and end their days with a full tank. Because their tank is full, they can naturally give more value to others. People who give more value earn more influence. And people with influence, most definitely, earn more pay.

You can find pay anywhere from McDonald’s to Timeshare sales.

But purpose is a sacred fuel you can only find when you prioritize it.

Do you want to start your day with a full tank?
Do you want to be more valuable to people?
Do you want to really, really increase your pay?

I do too.

As we begin preparing ourselves for a new year, let’s make a promise to each other. Let us prioritize trading our time for more than pay. Let us trade it for purpose.

Purpose for ourselves. Purpose for our teams. And purpose for the ones that matter the most to us.

Pay will be icing on the cake.

See you at the party.

Cheers,

BW