How to Rank Higher on Google: What You Need to Know About SEO – Part 1

Caleb Agee 0:00
He could be saying nonsense and charging me $1,000 for it. That’s that’s really where SEO gets dangerous. But if you think about, okay, what do you want to do? And if you’re looking at that customer, and you think about what they want and answer that on your website, that’s going to be the best start.

Brandon Welch 0:22
Welcome to the Maven Marketing Podcast. Today is Maven Monday. I’m your host, Brandon Welch, and I’m here with the irreplaceable, the impeccable, the unfairly good looking. Caleb Agee, wow.

Caleb Agee 0:33
I don’t know what to say to that. Thank you. Hey, it’s pullover day. Where’s your pullover? Lift it at home.

Brandon Welch 0:42
It is below day because it’s rainy, it’s cloudy, it’s drizzly, and what better day than to go deep? It is SEO day, folks, oh yeah, we’ve saved our deepest topic for a day such as this, and it’s cozy in here, and we’re just gonna go two episodes worth of everything you ever wanted or needed to know about SEO. Double header. Speaking of clouds, what do clouds wear?

Caleb Agee 1:09
Pullovers,

Brandon Welch 1:11
thunderwear. Thunderwear. Folks, you heard it here. Caleb explain the questions we’ve had around SEO, yeah. This is kind of a conglomerate episode of addressing a bunch of you at once.

Caleb Agee 1:24
So we’ve we’ve had a lot of questions. I was even talking to a recent college graduate. He was asking about SEO just this week, and we’ve had a lot of questions come in just around a range of topics with SEO, and they sound like, how can I improve SEO, why are my competitors ranking higher than me? Do I need paid traffic? If I have good SEO? Should you know, they’re all asking, really, is this what I should be pursuing? And I think early on, as a business, anybody who has a website, that’s the first thing they’re thinking about is, how do I get it found?

Brandon Welch 1:59
Absolutely, yeah. It’s the new phone book. It’s the, not even the new phone book, it is the phone book. Yeah, the phone book was the old Google. Now it’s not the Google’s new

Caleb Agee 2:07
phone book. That’s how that works, right? The camera guy doesn’t even know what phone book is,

Brandon Welch 2:11
yeah. Nate, the camera guy, did you ever get a phone book? Did you have to sit on one of those when you were, like, driving, when you were short and skinny, like Caleb and I Okay, so we broke this down into six parts, and we’re going to do it in two episodes to save you any overage and time. But I’m gonna lay out the six sections real quick. One is, how can I improve SEO, what we’re calling the anatomy of a search engine. So we’re gonna break down all of the places you can be on search engines. There’s a lot of them, and it’s not just one place you can be or should choose to be. So the anatomy of a search engine two section two is, how do we give Google what they want? That’s it’s all about giving Google what they want. Three is an action plan for local SEO, so like maps and more of a localized business. Four is good, old fashioned, organic SEO for your website. So the practice of making your website great and worthy of ranking, yep, five is going to be how to accurately measure real progress. So there’s a lot of misinformation. There’s a lot of things you think mean good as that you’re doing good SEO or bad SEO. And we’re just going to give you the tools to know where you are, yeah. And so that’ll be helpful. And then six is just a finishing committing to SEO as a strategy, and kind of the pros and cons of the whole bag of efforts that we’re going to talk about today. So is it okay if we

Caleb Agee 3:37
jump right in? Yeah, we’ll hit those first three in this episode.

Brandon Welch 3:41
Yeah, we’re gonna do three and three. So let’s talk about the anatomy of a search engine. And so in the history of our agency and just SB marketers, this has probably been one of the most popular topic, topics we’ve spoken about with small businesses, yeah. And we had this presentation called the anatomy of a search engine. They used to start with the three places you could be on a search engine. Yep. And shouldn’t be of any surprise that the world is more complex, and so there’s actually five places and five games you could have on the search engine. I’m gonna go really quickly all the places you can be, just so we’re separating when you hear this big bucket term of SEO, yeah.

Caleb Agee 4:18
What that actually means? Yeah, real quick. SEO stands for search engine optimization, so it’s the practice of positioning yourself to rank higher in the results of a search engine. So somebody searched for something. You’re hoping, if it’s related to your business, in this case, you’re hoping that you rank high on the list or on the top, or that’s everybody’s goal. That’s

Brandon Welch 4:40
how people find you. And then the assumption is they find you and do business with you. But it goes a little deeper. So should be the highest and most helpful content, right? So thank you for that clarification. Another I would add in is, anytime we’re talking about a search engine, it could also be SEM, which is paying um. Google or another search engine to be directly in a spot. So you probably know that if you spent any time around it. But we’re going to learn to designate between SEO and SEM and the different types of SEO and SEM, the first of those is good old fashioned paid ads. So I’m going to go sort of down the page in the order that Google would show you a result. And so, by the way, we’re using Google because right now, currently gets about 85 86% of the internet search traffic. And probably what’s true for Google would be true for being in the other search engines. So just keep that in mind. So paid ads, we all know this to be what used to be called AdWords. Google now calls them Google ads. And the big idea here is we say, hey, Google, when somebody types this, I want you to show them my ad, yep,

Caleb Agee 5:42
yep. And that’s we do that all the time. There is an agency, but those, they’ll say very small, sponsored, sponsored,

Brandon Welch 5:51
yeah, they’re sponsored ad sections. And so in the olden days, and still now, the first part of that is that we are bidding on key phrases. And there’s a ton of different things to know about how you would bid on a certain phrase, which phrases are going to bring you money, and how you measure that. I’m not going to go into the weeds with SEM. That’s for another episode. We can have that really good one. We got to have that soon. Everyone’s coming soon. Oh yeah, we’re going to get past the two paid sections, just so you know the difference. I’m going to give one set of pros and cons, though. So a lot of people go, Well, shoot, if I’m organically ranked, why do I need to be in the paid ads section? Because the assumption is, wow, it’s free traffic. So why would I pay for it? A couple things, Google puts paid traffic first, and they always will, right? So even if you’re like the best organically ranked site in the world, you’re missing opportunities in a a big part of the clicks on Google search engine page comes from that top page section, whether we like it or not, yep. And so the pro there is, even though the organic section does get a lot of clicks, we estimate, I say we estimate. Studies are showing, currently, about 85% of the clicks, the sales and the transaction comes from more paid ads. So, and the nature of that is the paid ads, we’re able to instantly make them a sales message. Organic. Google kind of decides what shows up and where, but paid for the money we spend, we can instantly decide what the ad says, Yep, we can instantly change this, probably more importantly, the landing page it goes to, we can test and try, in the real time they’re first on the page, they have more salesy transactional language associated with them, and so therefore, about, compared to organic traffic, about 150% more sales or leads that lead to sales come from that paid section. Wow. So the more deadly when it comes to transactions, right? Yeah, that’s the Pro. The con is that we have to pay for them, and that’s its whole other game. So there’s one other place you could be, and this kind of goes to the second part of the anatomy of search engine, and that’s called the Google guaranteed section. A few years ago, Google started saying, okay, you know, a lot of these websites were getting big money for being directories and being, like, accredited. So think Angie’s List. Think even better business bureau. Think a lot of these sites that are charging companies for leads, yeah, and so they said, We’re going to get our piece of that pie. We’re going to do what’s called Google guarantee, and just show right on the smack, smack dab on the landing page. Yeah, you do have to pay to be there, but Google says, Hey, you have to have a background check as well, and we’re going to put your ratings there, and we’re going to make sure you’re an upstanding company, because they’re going to guarantee the user recourse if something goes wrong in that transaction. Yeah. So if you hire a Google guarantee company and they skip town, Google is going to actually refund you while you were out. That’s for the user side, for the advertiser side, Google guarantee does require a background check, and it is way, way, way less controllable than Google ads platform. Yeah, very simple. You basically go in and say, I’m willing to pay $50 for a phone call. And if they decide you’re the best provider, and they don’t really tell you why, no or what it takes to outbid the others, they say, Cool, we’ll give you some phone calls. One other nice feature on Google guarantee, even though you don’t get to, like, play with ranking or a whole lot to do with your messaging, if you get a call for something you deem to not be something you’ve requested calls for. So let’s say you’re a plumber and you get a call for an HVAC call. Yeah, you can go to Google and say, hey, this person called it’s a bogus lead, is giving my money back. So anything you want to add to that?

Caleb Agee 9:25
No, I think those are very thin on the search results page. So they usually it’s like the name of the company. I think it’s star rating and maybe a you know, button or a link on the name. So

Brandon Welch 9:36
it doesn’t do a whole lot in getting people bonded with you or trusting you or liking you. Yeah, it’s just a high spot on the page, and somebody goes click, and they probably don’t even realize who they’re calling when they do. Yeah. At

Caleb Agee 9:47
the very beginning, those were really, really powerful for for getting leads, if you were first to the Yes, first of the party. But now they’re, they’re very saturated in most areas, and you’re just competing against everybody who’s applied. And. Entered that, and we’re not really sure completely, other than your bid adjustment, that’s the only thing you can seem to

Brandon Welch 10:06
change, $50 for a call or $80 for a call, and Google will give kind of the highest bidders the volume. And that’s pretty much it. That’s

Caleb Agee 10:12
pretty much it. And yeah, so it’s it’s strong, it’s helpful, but it’s more supplemental. So

Brandon Welch 10:17
paid traffic. What you need to know in general for those two areas is that more conversions come from that. That’s not our opinion. That is study after study from multiple independent research firms over the years. Word stream is a good one to look at. Moz is a good one. Marketing Pro insights also had a good one I looked at recently. So check those two out. Now let’s get to the meat of SEO, and what most people think of SEO, which is, quote, free traffic, right? So how in the world would we get Google to show our website high on the list? That’s point two. It’s section two. So first section, enemy of search engine, we are in how to give Google, and I put in parentheses and your customers what they really want. Did you know Caleb? With certainty, I can say that the founders of Google got a copy of the Maven marketer. Oh yeah, you ship it to him. I did back in 1996 they got a time machine. They went in the future and they got a copy of the Maven marketer. And they said, Well, this makes a whole lot of sense, so let’s build a search engine off of it. Oh yeah, I’m sure. So if you know anything about the Maven market, or the Maven method, or what we preach, and frankly, what the best marketers in history have earned their position being the best at has everything to do with the human being. And Google knows this. They know that for them to be the biggest and the best in the world, they have to be the most helpful in the world. And so I did this as a stop off, just as a mindset, because the nerds and the nerd talk tend to take over SEO really, really quickly. Yeah, and people start looking at domain authority, and they start looking at CTRs, and they start looking at this report, that report that somebody’s probably skewed to make something look a certain way, and they think that’s the secret to SEO. Secret to SEO is to give the user what they want. And while we’re thinking about this, I want to introduce a few terms here, not all searches are created equal in that they are not equal intended. So there’s four types of searches, and I want you to think about when you’re doing anything in the category of SEO, which one you’re trying to rank for? Yeah. So there are informational searches, which are like, how to or how do I or why, or how many, you know, people die of this certain cause a year or whatever. How, or how do I replace my carburetor, my XYZ motor into, you know, YouTube is

Caleb Agee 12:54
going to rank very high for most of these searches these days, exactly because it’s relevant quality content that people this is the YouTube generation. You want to know how to do something. I promise you, the YouTube videos are going to show up first. Yeah.

Brandon Welch 13:08
So what does that mean when somebody’s using an informational keyword, they’re looking to learn, not necessarily to buy. Now, that can be powerful if you’re the one teaching them and you earn their trust later on, but a large majority of searches, like, way, way, way, more than that, you know, converting type searches we talked earlier, a lot of them are just informational. Yeah. So when we say, I want to rank, it’s like, what do you want to rank for? Yeah, are you trying to show up to be the partner and the helpful person, or you just trying to get quick people who are looking for your category? Yeah? So informational keywords. There are navigational keywords, which they’re just trying to get somewhere on the internet, and they’re lazy and they don’t want to type it in, so they’re typing in Frank and Maven instead of going to Frank and maven.com Yeah, yep. Or they’re saying ESPN, and they’re intended to go to ESPN website, but they can’t remember the exact link or whatever, sure. So navigational keywords, there are transactional keywords. These are customers who are willing to convert, but they’re kind of in the research cycle. So they might be looking for the best estate planning attorneys or the best solar companies or solar company reviews. It’s an intent worthy transaction, but they’re still kind of in that research mode. And so what you would write to a person like that has to be different than you would write to you know, somebody who’s ready to buy. And that last keyword are commercial keywords, people who are literally looking to buy a certain Nike shoe, or they’re looking to buy make a decision on a roofer today, or they’re making a decision on a mechanic because the cars broke down. Yeah, and back that up, we’re just trying to get empathetic about every keyword that we have. So if they’re searching this way, we want to show them something that makes sense to answer that question. Yeah, follow me on that. Yep. Cool. So can you think of any categories where. Uh, somebody would go from informational to transactional and commercial.

Caleb Agee 15:07
Uh, my dad has been shopping for a mattress lately. So he started perfect. He started in research mode. My dad’s a big researcher, but I, you know, I think we all are. My dad’s like, next level, uh, consumer report, type of comparative. Back in the day, you buy the magazine, you know,

Brandon Welch 15:24
oh, you remember that reports and JD Power and all that, yeah, all that,

Caleb Agee 15:28
all that stuff. So he’s, he’s comparing all the different brands, but he’s not looking he’s starting in that informational which kind is better, what brands are better. And then it moves on to do

Brandon Welch 15:39
I need a spring mattress or a memory foam mattress? Then it moves forward into,

Caleb Agee 15:44
okay, now, who sells the kind that I like?

Brandon Welch 15:47
But he took, he took quite a bit of time. Yeah, on that informational he did, whoever did the best in that scenario, educating him. Yeah, one I

Caleb Agee 15:56
would, I would estimate he spent, you know, 70% of his time in the informational phase, probably 20% of the time, you know, looking at the, what do we call the transactional phase, and then only 10% in the buy phase. Yeah, I would be surprised if it was any more than that, because that’s, that’s where he spends the bulk of his time, research and so, so think about

Brandon Welch 16:15
that. If you’re a company thinking, I just need to show up on the list, and if I show up, I win. It’s not that simple. It’s how far back Are you meeting the person? Yeah. And so let’s say you’re a window company, and somebody’s looking for I use that because we have a lot of window company examples, and you really, really, really want to dominate SEO, you got to be committed to a giving away information that you probably would normally save for the sales pitch. Yeah. A lot of companies don’t want to do that. Companies don’t want to take the time or give up that quote, unquote power and tell you, Oh, a window cost this much here, and this is our upgrades, and those are upgrades here. Or they don’t want to tell you anything that would be considered proprietary knowledge, or they don’t want to give you that control so somebody can hold it up and hold you to a certain standard, yeah. And then the time factor is, do I really want to be writing 10,000 words about the difference in a fiberglass or a vinyl or a wood window? Maybe the answer is yes, but that is a big commitment. And if you’re really, really trying to win at all levels, you’re starting way back in that information phase, where people spend their money. And by the way, search is one way to do that. You can also do that with mass media. And there’s kind of a decision point of, do you want to do one the other or both? Yeah, time and money are both involved. So that is section two. We’re backing up. Instead of just saying, I want to be in a search engine, give it to me. Now we’re saying people are at different phases, which is in line with the Maven method. That’s why I said Google had to have read it, because, frankly, all truth comes back down to the human being will do what the human being decides is best, yeah, and that’s what you need to do in search, just like all other,

Caleb Agee 17:54
all all advertising, I think it pulls you away from that’s, that’s what you you were alluding to earlier. A lot of this SEO language can turn into a very technical over your head. It’s like, going to the mechanic and not knowing it’s they speak gibberish to you. And people just say, Okay, I guess I have to or your H back person comes in, they’re like, yeah, you’ve got a blown, you know, Gastro, whatever, and you’re like, what? And like, I guess I have to fix it. And he could be saying nonsense and charging me $1,000 for it. That’s that’s really where SEO gets dangerous. But if you think about, okay, definitely, what do you want to do? And, and if that person, if you’re hiring somebody, to do SEO, or, or if you’re trying to do SEO yourself, if you’re looking at that customer and you think about what they want and answer that on your website, that’s going to be the best start, no matter Absolutely

Brandon Welch 18:48
yes. So this next few sections is designed to give you a little bit of insider knowledge as to how to hold your mechanic or your SEO nerd, yeah, or yourself accountable and not get caught up too much in the weeds, but to go, okay, these are the things that actually drive search results. So we’re going to break down back to that anatomy the search engine. We’re going into past the paid section. We’re going into what we call the local section, or what Google calls a local finder, Google Maps. And then after that, in the next episode, we’re going to go into your website. How you rank in the website section, yeah. So let’s talk about local so after the ads, this little thing called the local pack comes up,

Caleb Agee 19:37
yeah, which shows up usually if there’s some sort of geography modifier to the search. So if, if I search in town, or, you know, in Springfield, Missouri, is where we’re located, you know, if I say roofer in Springfield, yes, that’s when the map is going to pop up. Or near me is a lot of times what happens. So without that, sometimes it shows up. If it seems like it’s a local search. I still searched roofer, Google’s gonna think I need a local Exactly, exactly. But if you’re searching for something random, it could be an online result. So

Brandon Welch 20:09
being in the local section, which is sort of the middle of the page, is all about credibility and data that Google can associate you with the exact location the person person is. So I’m gonna give you the the broad overview of what what Google looks at. The number one thing, the number one factor in about 25% of the score is the quality of your Google My Business page. So just the data that you directly give Google, which could be everything from filling out descriptions, could it be everything from how do you respond to reviews, the pictures you put in, how often are you updating that listing, the posts that you put in your Google profile? There’s a Q and A section you can answer now, so all of the data you can possibly give Google directly in the Google My Business is about a fourth of the game, yep, and these other ones are going to make up like, you know, 10, 15% each of the others. So, so the first look at what is, what has the user told us about them? And then what are the reviews say about them? That’s all kind of in your Google

Caleb Agee 21:10
process. Step one, no matter what, go claim your Google My Business page if you haven’t done that, and if you have done that but haven’t filled it out entirely, go fill out every single form that applies to you every field, your hours, your business category, holidays.

Brandon Welch 21:24
Are you veteran owned? Everything? Are you minority owned? Yeah. Do you celebrate Annika? And so you’re going to put that in your special hours. What kind of payments do you

Caleb Agee 21:35
take? Fill out a strong description? Yes. Extra pictures that you’ve got laying around absolutely don’t, not just your logo in the storefront. Let’s get some pictures of the inside.

Brandon Welch 21:43
If you did that more than six months ago, go back and do it again. Refresh it, add to it. That’s actually, I could argue, if you did it more than six weeks ago, right? Cool. So Google My Business Profile. Be really serious about and get a really good SEO writer, if you’re not one, somebody who’s capable of writing sentences that make sense, but also kind of looping in creatively your keywords, right? They want to rank for step number two, and this is very, very big as well. It’s about 16% of Google’s current like scoring and how they decide to rank you. It is your name, address and phone number, or what you’ll see often talked about is NAP citations, and so Google doesn’t just use what you tell them. They go, okay, cool. Frank and Maven is located at 909, East Republic road. That’s what they say. Now, how many other places on the internet can I find that listed? Yeah, and so it’s ironic to think about, but Google actually uses other directories to determine, are you high on the list, like you should, or, sorry, are you as qualities you say that you are? Yeah. So Google uses other websites to determine your quality of information. So if you have your name, address and phone number, Frank and Maven 909 Republic road spelled the exact same way, same phone number, same description, same categories listed for your business, there’s all these different fields you could fill out on Yelp and manta and LinkedIn and local search and all these other directories. Yep, all at once. There’s about 70 of them on the internet that Google considers that is huge creds for you. Oh, yeah, yeah. More importantly, if they don’t find you there, or they find discrepancies, that’s negative cred to you. Yeah. So how in the world would you do that? Well, there’s a company called Yext that has just made this super easy, and you can pay them about 100 bucks a month, maybe a little less. And you put your you put your one big, giant file, all of your pictures, all your descriptions, all your categories, all your hours of operation, into one packet, and they via, like, back doors that they’ve set up, they update it pretty quickly, within like, a week,

Caleb Agee 23:45
yep, everywhere, yes, 80 places. Maybe correct.

Brandon Welch 23:49
And so they, yeah, they they go do all the heavy lifting for you, and you can see, like, a free report, if you just go to yex.com there’s a big button on the home page, and it just you get to see how well you rank in that. But if you have never done that, or if you haven’t manually gone to those directories, there’s a good chance that yours that there’s missing juice there for you, yeah. And so I would just encourage you to write really good descriptions, not a couple sentences, but you can usually put 500 to 1000 characters in those Yeah, so that’s second thing for local SEO. First was your Google Maps and your Google My Business description. Second is name, address, phone, citations, which are going to use to submit the third and very, very high on the list is reviews, quantity, quality, how much have you responded to them? And do the reviews include keywords or names of the services and products you provide? Yeah. So if you have, like, get as many reviews as you want as you can, that’s that’s a given, right? Yep. But if your reviews are from you know, somebody who takes the time. To write a paragraph and says, you know, Randy was such a awesome guy. He was so helpful with our window replacement project. And Randy’s trying to rank for window replacement. That’s good, right? Bonus points if they say, you know, Elise was so helpful with our estate plan, and she helped us with a nursing home trust and, my goodness, and you know, she helped us with the durable power of attorney. Those are attorney, those are all things that are high, you know, priority for her, Mm, hmm, for that law firm to rank for that is better than if they just go leave a five star review. Yeah. So right after that, you want to make sure you’re in the Google My Business Platform, and frankly, all of them Yelp and Angie’s List and all the places you could respond to reviews and you want to respond as fast as possible. Yeah, I would put an office person as something they check daily.

Caleb Agee 25:48
Yeah, a lot of them will email you as well when you get a review. And we’ll need to do, I think we have a really old video laying around somewhere, but we’ll need to do a fresh one on how to respond to reviews, because that is powerful, powerful. We

Brandon Welch 26:02
have an old, yeah, we have an old baby Monday. But hey, we’ve, we’ve grown gray hair since then. We’re so yeah, it’s gotta mean our advice is better with gray hair, right? So respond to the reviews, and just like you want good keyword structure in the reviews that you get. You want to encourage people to list like the categories that you want to rank for. You also want to include those. Hey, Caleb, we’re so glad that we got to help you with your windows and doors. Yeah. And so Google scans that, and they just, they’re, they’re looking at this, going, what clues do we have that this is really a good

Caleb Agee 26:40
window, Window and Door Company and hey, it’s all reinforcing. Yeah. Second thing

Brandon Welch 26:45
with that, respond to bad reviews too. Especially respond to bad reviews and don’t try to defend yourself. Just make a quick, succinct response and offer some sort of a solution. We’ll talk about that later. Or you can look at the legacy Maven, Maven Monday episode on that cool. So we’ve talked about responding to reviews. We’ve talked about getting good quality reviews. Talked about getting quantity reviews. The next thing is what we call local links. So this one is less straightforward, and this is where you start to realize, okay, if you’ve done all these things and you’re not ranking, and you’re not in that top three to five areas of the local listing in the maps, or what Google calls the local finder, you’re gonna have to get a little bit more aggressive. And so this local links is anywhere Google can see that an authority type site, like a chamber of commerce, or, like a local event site, or something that has a really high degree of relevant content to your city. So, Springfield, Missouri. So Springfield, Chamber of Commerce, commerce, yeah, or, you know, if you’re in a big town like Atlanta or Louisville, or in, you know, Charlotte, where there’s a lot of little different suburbs, you want to go out to each one of those, and you’re trying to get either, well, both. You’re trying to get a listing of your business. You’re trying to get them to talk about what your business does and link back to your website. You’re also trying to show up in things like charity events. You’re trying to get your name listed on local news sites. You’re trying to get highly relevant websites for your town name and your suburbs name, yeah, and having them link back to you and mention your name. Yeah,

Caleb Agee 28:29
Google’s doing that. The same thing they did with your name, address and phone number. They’re doing that with the validity of your website by checking to see that, hey, they’re here, they’re in that city and look, people care enough about them, they’re credible enough that they’re willing to point to them send other traffic to that place. Yes, yeah.

Brandon Welch 28:47
So the more places Google finds you and other people saying you’re great, the more they’re going to trust that you’re great. And the last part of local SEO, like getting in the Maps or Google calls the local finder, it’s kind of the same criteria you’re wanting to rank your actual website for local SEO. So instead of just putting your phone number on there, make sure that in your footer there’s a name, address and phone number, just like it is on Google and everywhere else. You want to have an about us page or a locations page that has the address of every one of your locations and the page is titled in that suburb. So if I’m thinking Atlanta, it might be Athens, Lawrenceville, you know, winder, all these different areas. I might have a locations page, and Google can see, wow, this isn’t just an Atlanta based company. They’ve got 30 pages for all their locations, and that contributes to, you know, Google’s trust, yeah, and then you’re putting a Google map as to where your locations are. Like, Google sees that you have a Google Map, and they trust that. So okay, we are at the halfway point of local SEO. We’ve gone through the three major sections of one, what is the anatomy of a search engine? Like, where can you be? Two, how to give Google what they want? And three, an action plan for local SEO. And four, five and six are coming up in the next episode. You are listening to Maven Monday on the Maven Marketer Podcast, and we’re taking weekly questions. This one’s a conglomeration of a lot of lot of weeks of and a lot of years of SEO questions. If you have a question on SEO or anything else, send it to Maven Monday at frankon maven.com we will catch you in the next episode. We’re

Caleb Agee 30:26
going to talk about how to optimize your actual website for the regular, organic search results. Yes, it’s going to be the meat and potatoes, because

Brandon Welch 30:35
marketers who can’t teach you why are just a fancy lie. Will SEO you guys on the next one.