Keep it Short

You’re going to try to make your case.

You’re going to be met with a misunderstanding and twisting of your words.

You’re going to try again.

You’re going to get the same result.

You’ll toss and turn…

You’ll dream of the moment where you are finally heard.

But the truth is… no matter how much you toil over your words… some people just weren’t wired to receive them.

This is the moment you know:

Keep it short. And move along.

Save your energy for those who were made to understand you, and for those you were made to understand.

There are 7 Billion people…

Don’t change your message, your values, or your mission just because one of them doesn’t get it.

Cheers,
BW

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