Brandon Welch: 0:06
Welcome to the Maven Marketing Podcast. Today is Maven Monday. I’m your host, Brandon Welch, and I’m here with Caleb.
Caleb Agee: 0:15
Can’t think of one, can you?
Brandon Welch: 0:16
Knit sweater,Agee. Caught me off guard. You shouldn’t take me that long.
Caleb Agee: 0:20
Yeah.
Brandon Welch: 0:21
That is a fine knit sweater you’re wearing.
Caleb Agee: 0:22
Well, thank you, it was very cold today it was. Unseasonably for March, unseasonably fine knit sweater you’re wearing Well, thank you.
Brandon Welch: 0:28
It was very cold today. It was Unseasonably for March, unseasonably warm and unseasonably cold. Yep, 80 mile an hour winds, woo, yep. Hey, this is the place where we answer your real life marketing questions, so you can eliminate waste in advertising, grow your business and achieve the Another installment of the Maven Marketing Podcast called. I Don’t Know who Needs to Hear this, but Keep showing up.
Caleb Agee: 0:48
Keep showing up.
Brandon Welch: 0:50
Yes, I don’t know who needs to hear this, but these are our 10-minute segments and this is just something that kept coming out of my mouth last couple weeks. On two ends of the spectrum we have two clients that started on some of these plans that we talked to you guys about just showing up in the lives of tomorrow customers. We’ll put some episodes in the comments. If this happens to be your first episode of the Maverick Marketing Podcast, you need to know about the tomorrow customer because it is the secret to becoming filthy rich rich says the $11 billion study from Les Bennett and Peter Fields the largest study ever conducted on advertising.
Brandon Welch: 1:29
Winning the tomorrow customer is the secret to health and wealth of a growing business.
Caleb Agee: 1:34
Yep.
Brandon Welch: 1:35
And many, many millionaires from the Maven Method that started as little, tiny businesses. But here’s the thing A couple of these guys have had the courage, two different markets I’m thinking of. Tulsa is one of them, and North Carolina is another one.
Brandon Welch: 1:54
Not small markets, right. These are markets that take a lot of effort, a lot of consistency, to become a household name, and they started doing this a couple of years ago and just over the last couple of weeks, we’re just seeing some incredible fruits yeah, I’m talking with one of them literally doubling the size of their business and it just happened. It’s like, oh wait, when did that happen? It didn’t feel like it was happening for a long time.
Caleb Agee: 2:24
Yeah.
Brandon Welch: 2:24
But they kept showing up, kept showing up, kept showing up right.
Caleb Agee: 2:27
Even during the winter.
Brandon Welch: 2:28
Even during the winter.
Caleb Agee: 2:29
Even during the off season.
Brandon Welch: 2:31
Wait during Christmas, yeah, yeah. New Year’s Eve, yeah, fourth of July, yeah, so we’re like celebrating and high-fiving with these guys. We’re like, hey, this is what happens when you keep showing up. Similarly, we have another like just a newer. You know company to this method, if you will. And they’re like well, we’re six months in, we’re not seeing much. What do we need to change and what’s our answer?
Caleb Agee: 2:58
Keep showing up.
Brandon Welch: 2:59
Keep showing up, keep showing up, and so it just struck me. It’s like this is the dumbest thing. If you’ve read Atomic Habits, you know the secret to 1% better every day. If you’ve studied anybody of success or sustained success and I’m talking about people who’ve built things they’ll tell you it’s not all that sexy. It’s the same advice your grandma and grandpa would have given you, but just little consistencies over time create this monumental snowball effect, this mutual fund effect, and so I don’t know who needs to hear this right now but, keep showing up.
Brandon Welch: 3:34
You have a business that the world needs to know about. You have a mission and a culture and a heart for your people. That needs to be realized, and none of those big impact things happen overnight.
Brandon Welch: 3:51
You have a better way of doing things. You have a more innovative, more adaptable way of serving people. You have a good way, a solid, wholesome way of doing things in your marketplace, and I know if you’re listening to the maven marketing podcast, that’s true about you because, um, birds of a feather flock together and you’re a bird, and we’re a bird, we have feathers and this analogy is getting off track, but what I’m saying is guys, keep showing up.
Brandon Welch: 4:24
This podcast is a is a example of that. Did you know we’re we’re a few weeks away from 100 episodes. It’s crazy.
Caleb Agee: 4:32
Yeah, I mean almost, congratulations almost don’t quit now, keep showing up keep showing up, brandon, and why do we do this?
Brandon Welch: 4:37
like I’m ranting right now caleb’s gonna bring this all home for you in just a second but, um, we have such a heart for the entrepreneur who was trying to grow her thing or his thing. Um, and there’s so many of these distractions and there’s so many of these, you know, shiny objects that get in the way of of doing the actual thing. And, and this podcast, uh, was something we um tried to do for two or three years and, uh, back in 2023, we finally started it and we said, dadgummit, we’re going to show up. And we had no expectations for revenue, although tens, if not hundreds, of thousands of dollars and opportunities have come because of this podcast for our company.
Brandon Welch: 5:19
It was never an expectation. As of this week, for the first time, somebody reached out wanting to advertise on this podcast. Pretty crazy.
Caleb Agee: 5:26
I’m going to get a woot, woot, woot woot wanting to advertise on this podcast.
Brandon Welch: 5:28
Pretty crazy. I’m going to get a woot woot, woot, woot. You’re like, you have advertising prowess.
Caleb Agee: 5:33
Yeah.
Brandon Welch: 5:34
People want to put a sign on your forehead. Just buy my forehead, mine was too expensive.
Caleb Agee: 5:38
It’s a lot of real estate.
Brandon Welch: 5:40
Yeah, but we never did it for that. We did it because we believe in you, we believe in what you’re doing, and it’s just so, so cool to look up after doing that and go, wow, we’ve been showing up for almost two years, right? Every week.
Caleb Agee: 5:54
Yeah, and it just makes sense when you think about anything that becomes healthy in life happens because of consistency, because you show up over and over and over again, anything that matures well, anything that um has strength. So think about your health. You have to. You can’t randomly become healthy or or fit or strong.
Brandon Welch: 6:17
Can’t wait till you wake up to decide if you’re going to work out or eat. Well, yeah.
Caleb Agee: 6:21
It happens, you know consistently over time some sort of regular, regular thing it happens in relationships.
Brandon Welch: 6:28
You see that consistency and um Even when it’s not served, when it’s not like uh, ideal for you, you keep showing up.
Caleb Agee: 6:35
Yeah, yep, and I think I think that’s the thing we have to remember is, if we want it to be strong, it has to be, it has to be something we show up to all the time.
Brandon Welch: 6:48
Dave Ramsey says this a lot.
Caleb Agee: 6:50
Yeah.
Brandon Welch: 6:51
One day you’re going to be an overnight success. You’re going to show up the same way for five years and then, suddenly, you’re going to be an overnight success.
Caleb Agee: 6:57
That’s it.
Brandon Welch: 6:58
Yeah.
Caleb Agee: 6:58
Yeah.
Brandon Welch: 6:59
If, if I don’t steal your microphone from microphone from you like I just did, that’s all right. Yeah, what were you going to say?
Caleb Agee: 7:04
James Clear says we got a couple of quotes for you just to inspire you today, this morning, while you’re driving to work or you’re going for a jog, maybe because you’re getting strong, I don’t know.
Brandon Welch: 7:13
Yeah, you are.
Caleb Agee: 7:14
James Clear. Your outcomes are a lagging measure of your habits. You get what you repeat. You get what you repeat, Love it. I’m going to say it one more time. No, I’m just kidding.
Brandon Welch: 7:27
Well, we’re going to do that in a minute. You are what you repeatedly do. Excellence, then, is not an act, but a habit. Aristotle, aristotle, the Aristotle.
Caleb Agee: 7:38
The Aristotle. He tutored Alexander the Great. Fun fact yes he did. Thank you, my kids’ schooling.
Brandon Welch: 7:47
Yes, thank you, homeschool.
Caleb Agee: 7:48
Robert Collier says constant repetition carries conviction. You see somebody who has that, that repetitiveness. They are so steady and they show up every day the same way. There’s a conviction that you sense about them. They’re like on mission all the time.
Brandon Welch: 8:07
Yes, yeah, yeah. And you look at these people and you go, wow, they must be really passionate people, they must. They have such passion and motivation and drive and it’s like actually they’re the most steady.
Brandon Welch: 8:17
Not really Like we think of them as these big slingshot heroic moments, and that very, very rarely leads to success on its own. Because you’ve put in the consistent movements, because you’ve shown up to your audience, because you’ve shown up for your wife or your kids, or your church or your ministry or your family, then you become this heroic person that one day, doing what you would have done anyway. Just this moment happens that it happens to be a heroic moment, but you were showing up all along. It’s not usually these James Bond-like adventures that create heroes. It’s the character right.
Caleb Agee: 8:52
Yeah, that’s right.
Brandon Welch: 8:55
Constant repetition carries conviction. I love that you want to be a convicted person. I love that one Go ahead.
Caleb Agee: 9:04
What did Elizabeth Arden say? This one’s interesting to me. She says repetition makes reputation and reputation makes customers.
Brandon Welch: 9:13
Yeah, what are you known for? That’s the business that always does what. They say things a certain way, they end things a certain way. We’ve talked about my guy that cleans my carpets for a lot of money he’s the highest priced guy in town but he always leaves a fresh baked loaf of bread. What does your repeated, what does your repetition say about your reputation?
Caleb Agee: 9:39
Now I’m going to fail to name the book properly here, but it’s. What Are you Known For, I believe, or what Are you For? Is the name of the book Something like that Guy? He used to be a marketing executive for Chick-fil-A a couple of sports franchises. Brandon’s going to Google it real quick while I’m talking, but big setup he has is what do you want to be known for?
Caleb Agee: 10:00
And he talks about as a company, what do you want to be known for? And he talks about as a company what do you want to be known for? And having a time where you guys write that down and you say what do we want to be known for? And then the next question, which stings a little bit, is what are we actually known for? And the distance between those two things is what you’ve got to work on. That’s where you need to show up consistently, and so I’d encourage you. It’s that’s. This quote speaks directly to that, which is repetition makes reputation. You, you have a reputation for something, you are known for something, and reputation makes customers, um, hopefully, a good reputation what this guy’s known for is his name, because it’s an awesome name rick qa yeah qa right, uh, he wrote the book.
Brandon Welch: 10:42
What are you known for? Building your legacy one brick at a time good book.
Caleb Agee: 10:46
I recommend it. I’m only halfway through it, but I do recommend the first half of the book.
Brandon Welch: 10:51
I do recommend you read at least half of it um, so why is this so hard?
Brandon Welch: 10:55
why is this such a? Why is this worth even talking about pointing out? It is very fashionable to do new things, to do progressive things, to do more with less, to somehow hack the system, and you know what. That does happen in some ways, but it never replaces. In my experience of all of the hundreds and hundreds of entrepreneurs I’ve had a very deep working relationship with. I’ve never seen any of them get very far past startup phase with a change the script mentality, with a we got to change it mentality. It’s the ones that keep showing up and maybe they’re not doing the most whimsical things.
Brandon Welch: 11:39
They’re just doing the consistent things.
Caleb Agee: 11:41
That’s it.
Brandon Welch: 11:42
Bill Bernbach. We may land it on this note. He was a very famous advertising guy, art director back in probably the Mad Men era. But he said this in a very succinct way Human nature hasn’t changed for a million years. It won’t even change in the next million years. Only the superficial things have changed. It is very fashionable to talk about the changing man the new technology.
Brandon Welch: 12:12
Ooh chat, gpt changes. It’s going to change forever. The way people? Ooh chat gbt changes it’s going to change forever. The way people buy ooh, amazon changed the way people buy. No, people have a void, they already have a void. They walk around with a need, pain, hope or fear.
Brandon Welch: 12:38
That uh needs an answer and if you are the answer and the most trusted answer, and the answer that’s been showing up all along. Uh, they will think of you first. They. They will feel good about you, they will choose you, they will refer their friends and family to you and, on the topic of sales or media, or marketing or advertising or social media, or leadership or culture, all I want you to do is keep showing up.
Caleb Agee: 13:08
Hey, forward this episode to somebody who needs to hear it today. They need a little encouragement.
Brandon Welch: 13:14
They need to they’re a weary warrior.
Caleb Agee: 13:17
Maybe pull out of a rut. If you were sent this, it doesn’t mean that they think poorly of you. It means they wanted to encourage you today.
Brandon Welch: 13:25
They want to encourage you to keep being you You’re carrying something.
Caleb Agee: 13:31
Keep up the big fight, the good fight, and if you loved it, I would encourage you to follow, subscribe whatever that is for your platform and rate it. That helps us to help more people, more entrepreneurs and marketers, to grow their business without wasting advertising.
Brandon Welch: 13:49
We over-underestimate what we can do in two years. We grossly sorry did I say we over. We overestimate what we can do in two years. We grossly underestimate what can happen in 10. Keep showing up. We will keep showing up. Every Monday we’ll be back answering your real life marketing questions, because marketers who cannot teach you why are just a fancy lie have a great week.
