Brandon Welch: 0:06
Welcome to the Maven Marketing Podcast. Today is Maven Monday. I’m your host, brandon Welch, and I’m here with Caleb, Polkadot Shirt, Agee.
Caleb Agee: 0:15
Hey, you got polka dots today too. Polka dot. I love it when we describe what we’re wearing for the audio only listeners.
Brandon Welch: 0:22
I’m talking a like hunter green.
Caleb Agee: 0:26
I’ve been told this is my big green egg shirt. Oh yeah, it’s a big green egg with polka dots.
Brandon Welch: 0:31
Yeah, and I’m big blue egg with polka dots, something like that. This is the place where we eliminate waste in advertising, grow your business and help you achieve the big dream. And it is Monday. It’s Monday. Yeah, we’ve got. We’ve got. Sorry for putting this episode out a little bit late.
Caleb Agee: 0:47
Yeah, we had a wild week. Yeah, we did. Hey, brandon, you and a group of nine friends got an airbnb. You’re out somewhere. Where do you want to be?
Brandon Welch: 0:55
let’s go to the mountains mountains was really where I went.
Caleb Agee: 0:57
That’s where you that’s where you’re feeling um, and you coordinated the trip, so you want to bring a lot of hospitality. This is how you want to make it right, you know.
Caleb Agee: 1:07
So they’re all coffee snobs, though, and you could take them to a coffee shop, but you know it’d be more special if you made the coffee yourself Right. So you grind your best beans, you check your measurements, you use the right filtered water and you slowly pour. You pour those beans into the, into the French press, put a little bit of water. You got to get them wet first. Let the thing bloom a little bit first. Speak my language, okay. Then we fill it up the rest of the way. Give it a full four minutes before we push the plunger down slowly, right.
Caleb Agee: 1:40
Yes, and now you’ve got beautiful French press ready to go. You get out 10 mugs for you and your friends and you realize very quickly that’s only going to fill up two cups. So you have an option you can either give them each a swig or you can fill up two cups and keep working on more coffee. Which one do you think?
Brandon Welch: 2:03
you’re going to choose. Wait for the better result.
Caleb Agee: 2:05
You’re obviously going to give them, give the two people who can have a full cup of coffee, a full cup of coffee and their coffee snobs. So even if you handed them, if you’re like, hey, I guess we can separate it out a little bit lighter They’d be like here’s your ounce and a half. No thanks, I’ll wait. That would be their answer, right. I’ll wait for the good thing. I’ll wait for the right thing. The warmth, yes, yeah.
Brandon Welch: 2:23
It’s such a good analogy. I didn’t know you were going to do that Surprise. There you go.
Caleb Agee: 2:28
So we’re starting.
Brandon Welch: 2:29
This is a little micro segment, yeah, and there’s no promises to when or how often we’ll do these, but it’s going to be called. I don’t make out of that and the title. It’s a short episode and it’s a one rhinoceros punch to something big. We see, probably in your way or in the way of somebody near you. That’s right, and this one’s called I Don’t Know who Needs to Hear this, but you Need to Fill One Glass at a Time. That’s right.
Caleb Agee: 2:59
What’s that?
Brandon Welch: 3:00
mean, we have encountered a lot of really fancy, wonderful, sophisticated companies that are doing wonderful things and they’re bringing their stuff to the table and everybody is like trying to spread what is actually a pretty sizable budget. But they’re trying to spread it way too thin and this is something that we were lucky enough to learn early on in our business Fill one glass at a time and for all things business, that applies. It can apply to major big rocks you’re trying to carry forward probably only do one of them per quarter.
Caleb Agee: 3:37
Yeah.
Brandon Welch: 3:37
Right. It could apply to team members. Hire one really good team member, well. Or hire one department, well. Fix one department and then go on to the next. There could be anything that fits in this bucket, and it doesn’t mean that it has to take a long time, but it means do one thing at a time. We are actually, as humans, very, very poor multiprocessors. We actually have one brain, not two, and you can’t really. All you’re doing is going back and forth.
Brandon Welch: 4:03
Yeah, really fast, you’re still energy every time you switch from one thing to the other.
Caleb Agee: 4:06
Multitasking is a myth, people.
Brandon Welch: 4:07
Yes. And so if you are a company sitting here as it relates to advertising and media and you’re saying, how do I get really good at YouTube and how do I get really good at Facebook and how do I get really good at my email follow-up game and how do I add text messaging into this, oh, and this shiny object just came along and somebody else is trying to sell me this other thing and it looks really good, and you start thinking about all the possibilities which visionaries are inherently poor at, Like they’re really bad at saying no to shiny objects.
Caleb Agee: 4:35
I was going to say they’re really great at seeing all the opportunities.
Brandon Welch: 4:37
They’re really good at seeing the opportunities, but they’re really poor at saying no, you need to stop. You can do all of them. Take this permission. You can do all of them, but you can do all of them only in time.
Brandon Welch: 4:45
You need to do one of them well and that is the only thing that’s really going to get you the momentum to A fully test something and B see the fruits of that labor. That’s going to produce the resources, time, bandwidth and just like really clarity about what is actually working. And I’m seeing so many companies trying to put little micro parts of their budget or even big budgets. I mean, I’m talking when I talked to you last week with this easily $50,000 a month budget of new money and they were trying to put a little bit here, a little bit here, and it’s like really to get over the hump you would rather have. This is the analogy. Well, what would you rather have to your point? 10 people convinced 100% of the way or 100 people convinced 10%?
Caleb Agee: 5:36
of the way. What would be better for your business If you just think about sheer customers, If I had just those 10, if they actually gave me their dollars?
Brandon Welch: 5:41
that’s all that matters at the end of the day You’d have 10% of zero the other way and you’d have 100% of 10 people the other way, right, yep? So that absolutely applies to tomorrow. Marketing. I think it applies to your selection of platform.
Brandon Welch: 5:55
Get Google figured out really well before you add something else or get Facebook figured out really well before you add Google, if you’re not already far down that road, or if you are, they have been working and both of them are a little off. Get one of them fixed. Well, right, yeah, for traditional broadcast media, that means pick one or two audiences and overflow them. We have the formula for how to do that for every media in the Maven Marketer and overflow them. We have the formula for how to do that for every media in the Maven Marketer. And if you will be so kind to put what you need to fill one glass at a time on now it could be anything, just put that in the comments.
Caleb Agee: 6:29
Yeah.
Brandon Welch: 6:29
We’re going to draw from those names and send you a signed copy of the Maven Marketer.
Caleb Agee: 6:33
Ooh love it.
Brandon Welch: 6:33
Love it. Yeah, yes, but I don’t know who needs to hear this. But you’re probably overcomplicating it. You’re probably trying to do too many things at once. Slow down, take a deep breath and say what is the one thing that if I got that right, it would overflow into the others. And then, maybe a month from now, maybe a quarter from now, maybe a few years from now, you’ll have the money, resources and time to put in to that second thing. And it could apply everywhere. It could apply in your marriage, it could apply in your church, it could apply anywhere. Anything you’re trying to make happen. You’re probably trying to do too many things at once and it feels like pain because we feel like we’re pausing and causing the other things not to happen sooner. But actually, in reality, when you knock one down at a time, the other stuff happens, gets room sooner.
Caleb Agee: 7:16
That’s right. So what are you going to do? You’re going to choose one media or one area in your business that you need to work on and pursue with excellence. You’re going to put that in the comments of this video on YouTube. Even if you’re on podcast, you could. You know youtubecom? Head on over there. Yeah, drop it in the in the comment there. You’re going to tell us one part of your business. Also, you think about the scientific method. You can’t measure when you don’t have a control right. If you change too many variables, you don’t know what worked. Yes, obviously that depends on what thing you’re working on in your business. And then just remember that the best marketing plans are shockingly simple.
Brandon Welch: 7:55
They’re shockingly simple. They really are the biggest, most notable brands just in our backyard I can think of emphatically only spend on one to two things, and they’ve been doing it for 20 years.
Caleb Agee: 8:06
And they spend million dollar budgets on it.
Brandon Welch: 8:08
Million dollar budgets in a small market, by the way, million dollar budgets on. I’m thinking of one guy that does TV only and then a couple of years ago he added billboards and he’s certifiably the most memorable company. And it’s not that those other platforms wouldn’t be good for him, it’s just that the one, by doing it so well, is so overwhelmingly prosperous. Yeah, that he got to simplify his life and his budget and his everything.
Caleb Agee: 8:32
And now he people who don’t even use those media that he like. They don’t even consume the media that he uses. Know, know him. Yes. Household name I would say to the 95th percentile in this in the city.
Brandon Welch: 8:44
And you’re like well, am I leaving people out? Absolutely, you’re leaving people out. Great Do it. Great Do it. You’re doing it at the cost of getting the other people at an overwhelming rate that, if you look at the math of it, they are so convinced and influenced by what you’re doing that they become your customer and you’ve got that a hundred percent of a smaller group of people. But that’s a lot better than leaving. You know, doing a small amount of noise with a larger group of people.
Caleb Agee: 9:07
Yeah, hey, if you have a question that you would like us to answer on the podcast, please email us. Mavenmonday@frankandmaven.com. We would love to answer it. If it makes sense, for for the masses, we and no matter what we’ll shoot you an email back with our thoughts on the matter.
Brandon Welch: 9:23
Mavenmonday@frankenmaven.com. We will be back here every Monday answering your real-life marketing questions, because marketers who cannot teach you why are just a fancy lie. Have a great week.
