How To Be Heard In 2018

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In a few days we’ll all relish in the joy of giving and receiving.

The art of giving the perfect gift requires us to consider another person’s wishes, dreams, and needs. Wrapped up in interesting boxes, and delivered at just the right time, they never see the perfect gift coming. Curiosity lights up as they tear the wrapping away, then, a burst of joy hits them when they realize all of your thought and consideration.

The perfect gift says, “I’ve been paying attention to you. I care about your dreams. I really want you to be happy!”

Did you know that the exact same thing is true about perfect ads?

Perfect ads require us to consider our customer’s wishes, dreams and needs. Good writing is the wrapping that lights up their curiosity, and the solution you offer is the gift itself.

Perfect ads tell the customer “We’ve been paying attention to you. We care about your dreams, and we really want you to be happy.”

Do your future customers mean a lot to you?

Most advertisements offer stale fruitcake and foolishly expect a joyous response.

“Thanks, but no thanks,” says the customer.   

Would you like 2018 to be the year that people burst out in excitement for your ads?

Our team wants to teach you how. We’ve gathered a pile of golden nuggets from our pursuit of better advertising, and we want to share them with you.

Tuesday, January 9th we’re having a get-together at our place from 11a-1p. We’ll order in the very best BBQ in all of the Midwest, and share about a dozen techniques with you that have produced some really awesome results for our clients across the U.S.

You’ll have an opportunity to work on your messaging strategy in realtime and ask our team any questions you’d like about the current state of advertising.

You will leave with some very powerful tricks we’ve used to grow other businesses by millions of dollars.

Lunch and the information is completely free (our gift to you), but we’ll be taking donations to support Harmony House of Springfield. We’ll have enough food, drinks and space for 20 guests.

Would you like to be on the list?

Be one of the first 20 to email fridays@frankandmaven.com with your RSVP and the magnificent Whitley will save you a spot.

Here’s to not being a fruit cake. We hope to see you soon!

Cheers,

BW

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