Brandon Welch: 0:00
These are all based on the assumptions that you have a solid strategy, you have a really good value proposition, you have good culture, you have a consistent way of delivering your product, because any one of those things could completely delete the efforts of your marketing. Welcome to the Maven Marketing Podcast. Today is Maven Monday. I am your host, brandon Welch, and I’m here with Caleb Bicycle Kick. Agee Bicycle Kick he’s got some bicycle kicks coming up in his future. No, I do not, he’s gone semi-pro in the football arenas.

Caleb Agee: 0:34
Yeah, that’s the everywhere else football soccer. I’ve been dabbling a little bit and semi-pro is generous. I play at the local men’s indoor league, soon to be Caleb ACL AG Caleb walks with a limp Agee.

Brandon Welch: 0:54
Hey, this is the place where we answer your real life, marketing and soccer questions, so you can eliminate waste and advertising, grow your business and achieve the big dream. How’s the big dream going for 2025? How’s it treating you? We’d love to know.

Caleb Agee: 1:08
Drop a comment in there.

Brandon Welch: 1:09
Yeah, First person to send us a comment or just an email to mavenmonday@ frankandmaven. com with one important business goal for 2025,. We’re going to send you a hard copy, hard back copy, hard copy.

Caleb Agee: 1:23
It’s a hard back copy Of the Maven Mark back Hard Copy Hard copy.

Brandon Welch: 1:25
It’s a hard back copy hard cover Of the Maven Marketer yeah, signed by the author. What a treat, what a guy.

Caleb Agee: 1:32
What a guy.

Brandon Welch: 1:34
Hey, today burning question and we’ve answered it in a roundabout way lots of times there’s a great episode from a few weeks back that talks about three campaigns that are killing it and why we just broke them down like all the components of the actual marketing budgets.

Caleb Agee: 1:49
How much they’re actually spending on everything.

Brandon Welch: 1:51
Hey, but we learned that YouTube is underserved and we’re playing a little SEO game on y’all right now. Yeah, when people fire up the search, how much should my marketing budget be? And so why don’t we just answer the dadgum question?

Caleb Agee: 2:03
Yeah’re just giving it to you straight today yes short episode powerful episode, yeah here we go, here we go so we’re going to talk about two approaches to determining your marketing budget um. The first one, I think, is probably more commonplace, and it usually starts with um some sort of big goal Like right, you set your annual revenue goal for the year 84 million.

Caleb Agee: 2:28
We’re going to get to 15 million this year. And then we usually look at marketing as maybe a percent of the whole right and that has benefits because you have maybe fixed costs, assuming you hit your top line goal, you have maybe a fixed cost or inside of your budget and your profitability should be expected because you’ve set that up. And so we want to talk about that approach first and say that is valid, there’s a way to do that. Get you close. Get you close to what you should do.

Brandon Welch: 2:59
So we’re going to widen that and just give you some extra things to think about, because we’re all about principles here, not hard, fast rules.

Caleb Agee: 3:05
Yeah this is the thing about talking about budgets. It’s a really dangerous topic to cover because somebody could take us very literally and the reality is not the same for any business.

Brandon Welch: 3:16
Or any market, any market, your competitive landscape, industries, yeah.

Caleb Agee: 3:20
There are so many factors to do this, so we’re paying with a big brush right now, but we’re going to do our best to help you out, but just to get you in the neighborhood, all right. So revenue-based approach.

Brandon Welch: 3:31
Yeah, part one revenue-based approach. So you know what your business did top-line revenue last year and most service businesses follow kind of a certain gross profit model. Most service businesses we work with are going to have a net 20% to 30% gross margin. Sorry, I said net, I meant gross 20% to 30% margin, meaning your cost of goods sold is that inverse 60% to 70%, and then your overhead is going to kind of come out of that last 20% to 30%. And there are we have a table we’re going to share here in just a second, just of some from various sources, various industry sources across the internet, what you might consider for your industry. But it’s just generally expressed as if I made a million dollars, how much should I put in marketing next year? Or, sorry, if my top line revenue was a million bucks, how much should I put in marketing? Right, yep, so that’s going to be expressed as a percentage.

Brandon Welch: 4:25
You can look to any of your industry trades, your blogs or Reddit channels or just any amount of water cooler talk to kind of get an idea what people in your space are doing. I would encourage you to look in similar size markets and, if you can, with similar competitive landscapes. This gets the reason this particular method gets a little bit limited is because if you have a really strong competitor or an established competitor in your market that has a really large share of voice and I would say anything bigger than a 15% to 20% market share it’s going to be really hard to take that competitor down. Yeah than a 15 to 20% market share it’s going to be really hard to take that competitor down.

Brandon Welch: 5:05
Yeah, so long as they’re, you know, not just screwing it up and taking people’s money and robbing them blind or something. So, um, and, and that, in that case, all the numbers we’re about to talk, talk about you would be on the high end of. Similarly, uh, there are some competitors that are just lazy and they’re just waiting to be picked off, and Some competitors that are just lazy and they’re just waiting to be picked off, or markets that are just underserved.

Caleb Agee: 5:26
There’s nobody, no gorilla, in that market. And you want to be the gorilla? Might not be that hard, yeah, and that’s the beautiful thing to be able to show up and do that.

Brandon Welch: 5:37
I will say this marketing can only do one thing and that’s make what was going to happen anyway.

Brandon Welch: 5:47
happen a little faster. Yeah, so if you are ripe for disruption, if your industry is ripe for disruption, and somebody comes along and disrupts you, their marketing will make it happen faster, but it was going to happen anyway, right? So these are all based on the assumptions that you have a solid strategy, you have a really good value proposition, you have good culture, you have a consistent way of delivering your product, because any one of those things could completely delete the efforts of your marketing.

Caleb Agee: 6:14
And we’re giving this a lot of nuance up at the top. But we also say advertising is the I think Roy Williams quoted for this. Advertising is the tax for being unremarkable.

Brandon Welch: 6:24
Yeah it’s the tax we pay for being unremarkable.

Caleb Agee: 6:26
And there are some businesses that are, in their own right, extremely remarkable and you’ll see them pop up on social medias or they’ll have these really viral campaigns and they spend next to nothing. And so these percentages for that kind of business I was talking to a business that’s 20 years old and they’re not used to spending more than you know three, four, 5% on marketing because they’ve taken it in stride, but they’ve also been remarkable.

Brandon Welch: 6:52
Yes, basspro comes to mind.

Caleb Agee: 6:55
Yeah.

Brandon Welch: 6:56
Apple comes to mind. A lot of that money they would have put into marketing. They instead put it into the customer experience and the vision of the outcome they create and it just it snowballed into something bigger than marketing could ever have done for them. Marketing just makes it happen faster. Some industry benchmarks for marketing budget percentages You’re in range, probably if you’re in these industries.

Caleb Agee: 7:19
Okay, if you’re in banking or finance, this source says 9.49%, 9.49.

Brandon Welch: 7:25
Not to be confused with 9.5. You’re in banking and finance. This source says 9.49%, 9.49%.

Caleb Agee: 7:27
Yeah, because you’re in banking and finance, so you had to get it right.

Brandon Welch: 7:30
Communications and media. I think maybe you’re ad agency, maybe you’re running a social media agency or something like that. 15%, well, sorry, 14.27%, let’s keep on the decimal trend Consumer packaged goods 25.19%. Consumer services 11.74% yeah.

Caleb Agee: 7:49
Education 11.5%.

Brandon Welch: 7:51
Colleges spend a lot of money. Yes, Energy utilities, things that we don’t need. You only have to spend 3.8% on that. Yeah, and it’s probably just to make your people complain less.

Caleb Agee: 8:04
Yeah, it’s probably more in the PR type of department. Yeah, healthcare 6.8%.

Brandon Welch: 8:10
That’s a big category. Healthcare could be eye doctors all the way down to heart surgeons.

Caleb Agee: 8:14
A hospital, 6% of their budget or of their top line is way different than a private practice.

Brandon Welch: 8:19
Absolutely Manufacturing 3.75%.

Caleb Agee: 8:24
I love how they group these mining and construction Um 6.5%.

Brandon Welch: 8:28
We don’t have a lot of railroads, yeah, mining and construction Wow, I’d have to think about that one. Uh, pharmaceuticals and biotech 12.83%.

Caleb Agee: 8:38
Uh professional services 7.08%.

Brandon Welch: 8:41
Real estate 10.61%.

Caleb Agee: 8:44
Retail wholesale 14.08% Real estate 10.61% Retail wholesale 14.52% yeah so A little higher.

Brandon Welch: 8:51
Yeah, just think the luxury goods and stuff. Actually we have two retail customers and I’m thinking their budgets are literally in that 13% to 15% right now like higher-end retail. Yeah, service consulting uh-oh Franken and Maven 21%. Are we spending 21%? I don’t think so. You consulting Uh-oh, franken-maven 21%. Are we spending 21%?

Caleb Agee: 9:07
I don’t think so. You know what we are spending Depends on what we define as our advertising budget.

Brandon Welch: 9:10
A lot of well, this is our advertising budget.

Caleb Agee: 9:12
This is our. That’s what I’m saying.

Brandon Welch: 9:13
And we invest a lot to make this happen for y’all we really do. You think, nate the Camera Guys grow on trees Free, right for the plucking. Tech and software platforms 11.8%.

Caleb Agee: 9:26
And transportation 1.52%.

Brandon Welch: 9:29
Yeah, so those are going to largely correlate, I think, to the margins available in those categories, and so I would say, just personal experience, what I’ve worked with the most are owner-operated companies that have that 30-ish percent gross margin, are owner-operated companies that have that 30-ish percent gross margin. And just an off-the-cuff thing that we offer is, if you’re trying to maintain what you have and not really grow it faster than it’s growing, but just protect yourself from market share leak to other new competitors or whatever. 5% to 8% If you truly want to grow faster than the trend and faster than you would have grown. 8% to 12%, and we have some that surge to 15% to 20% if they’re wanting to grow even faster than that.

Caleb Agee: 10:13
Yeah.

Brandon Welch: 10:13
Namely companies that don’t need to have, don’t need to pull a lot out of that gross margin margins. So I have some owner operators that this is not their main source of income and or they don’t need the income at this time, so they’ll, they’ll. They want to get it up to that. You know, five, 10 million range a lot faster. So they will go ahead and just full well knowing it’s not a sustainable forever plan, but they will launch over some of their competitors by just stealing share voice and being really aggressive in their market.

Brandon Welch: 10:46
So I would say the takeaway from any of these is I don’t think anybody here is probably at risk of spending too much. But if you’re below some of those thresholds, I would ask are you doing everything in the profitability category of your business to where you could afford this? Because there might be some people that are like man, I can’t afford to give up 10% of my top line and I’m going for a younger business. I understand that, but what are you doing in processes, procedures, economies of scale, yeah, pricing A lot of people just need to charge a little bit more money.

Brandon Welch: 11:24
It’s amazing what happens when you charge more money, the value that people assign to you. They show up going oh, you’re one of the higher quality providers and you didn’t change anything about your delivery. And then the other thing I would say is it’s all in relation to your competitive landscape and how fast you plan on growing.

Caleb Agee: 11:45
Yeah, yeah, that’s right. So let’s pretend like and we’re going to use this to help us pivot to the next way to calculate your marketing budget. Let’s pretend, like you said, I want to get to 15 million this year and let’s say you were at 12 million last year. That’s 20% growth year on year. Cooking with grease that’s a that’s a big year. Yeah, it’s a big year we’ve helped companies do that.

Brandon Welch: 12:10
Yes, I’ve seen it happen.

Caleb Agee: 12:12
Yeah, and several so if you just go 15 million and then you just try to set your budget, your marketing budget, as a percent of, let’s say, this is a 20% growth year, to get to that 15 million you’re probably going to need to be in that eight to 12 range, based on what Brandon just explained. So your marketing budget inside of that 15 million would be between 1.2 million and 1.8 million. That’s eight to 12%.

Brandon Welch: 12:40
Yep, wouldn’t that be an awesome problem to have is to decide whether you’re going to spend 1.2 or 1.8 million in marketing.

Caleb Agee: 12:45
Yeah, how many of these millions should I spend? Um, if you were in maybe more of a maintenance motor, you had a more mature, uh, marketing situation, mature business. Um, maybe 5% would be where we would land you and that’d be around 750,000 inside of that 15 million. So it’s easy to say to slap a big number on the board, right, and say 15 million, we’re going there. 20%, um, it’s also maybe reasonable to just make up a, a percent of budget. I’m used to spending 10% on marketing, so we’re going to spend no more than 10% on marketing next year. Um, but another way to calculate this and this is part two here is to work backwards from the amount of customers you would need to acquire to get to $15 million. Yes, and this can help you establish maybe a more realistic marketing budget. And so we made up just a really basic example inside of 15 million to kind of show you how this might work.

Brandon Welch: 13:49
So your $15 million home service company of some sort let’s say your average customer is worth 9,000 bucks. This would probably apply to some remodeling type companies. This would apply to maybe some HVAC type companies. So if you divide that 15 million by 9,000, you would need 1,667 customers in a year’s time of some concentration You’ll have some bigger, some smaller, but averages, a lot of averages, would say you’d need 1,667 customers, yeah.

Brandon Welch: 14:22
So you’re saying cool, here’s a step a lot of people forget do not give credit to your advertising budget for customers you were going to get anyway. And it’s not what it is. It’s not divided by our total number of customers, it’s what does it cost us to get a new customer. And so this, this example, is based on, you know the assumption you’ve been doing some marketing and you already have some growth momentum because of that. Yeah, but let’s just say you know for sure 300 of your customers out of that, 1,667 were existing, what we call the yesterday customer and or the referral customers, or they’re just going to come from your past network. And, by the way, this is where the advantage for an established company gets exponentially better.

Caleb Agee: 15:05
That number, that 300, becomes bigger every single year.

Brandon Welch: 15:08
Yep, and as a result of that, your percentage of marketing can go down. While that happens, we have a customer that’s approaching a 60-year anniversary this year and one that’s approaching a 20. Charging a 20 and their cost per customer acquisition has gone way down. Even though marketing and everything has gotten harder and more expensive. Their cost per acquisition has gone up because they had that repeat factor. So so you’re at.

Brandon Welch: 15:37
You’re saying, okay, 1667, I know 300 of those are going to come anyway, no matter what. So I’ve got 1367. I need to get that are new, right? Yep? So take what you’re currently spending. Like what did it cost you last year to acquire a customer? They spent somewhere in the neighborhood of $1.3 million. Divide that by the number of new customers they got. They got $1,200 per customer to acquire them, right, yep? So you know, like, just looking in the rearview mirror, hey, last year I add up all my marketing budget divided by all the new customers I got, and roughly the ratio in this case was $1,200 per customer. Yours may be higher, might be lower, but you’re just taking new customers divided into your marketing budget.

Caleb Agee: 16:19
Yeah.

Brandon Welch: 16:20
And you get that number and even though in the long run things are going to get better and more efficient, use last year’s numbers or the last couple of years’ numbers to get your average. That’s going to work for establishing a budget.

Caleb Agee: 16:31
Yeah.

Brandon Welch: 16:32
So in this case they know they’re spending about $1,200 per customer. They need 1,367 new customers. You do that math 1,367 times 1,200. You got a $1.64 million marketing budget. Should get you to that $15 million mark. If all things were the same.

Caleb Agee: 16:48
And that helps you establish, because you just said I want to be a $15 million company. The next thing you have to say is am I ready to market?

Brandon Welch: 16:57
like a $15 million company.

Caleb Agee: 16:59
Yes, and this backwards way helps you say well, it’s going to take $ 1.64 million to market like a $15 million company.

Brandon Welch: 17:08
We have a lot of ambitious entrepreneurs that come in and say I’m ready, we’re going to grow 40% next year and we’re like great. And it’s like are you willing to increase your marketing budget by at least that much? And it’s actually probably more like 50 or 60%. They need to increase to get that lag in a year’s time.

Caleb Agee: 17:23
And.

Brandon Welch: 17:24
And then they’re going oh whoa, hold the phone. I think I’ll settle for 20% growth, and not that there’s anything wrong with stretch goals and not that you can’t.

Caleb Agee: 17:35
Push it. Yeah, you’re going to hustle, you’re going to try.

Brandon Welch: 17:38
Yeah, yeah, but you’re not going to get 50% growth from 20% extra effort if all other things stay the same, yeah. So just a real quick recap Take last year’s marketing budget, divide it into the number of new customers you had. That gives you your cost per customer and then multiply that times the number of new customers you need in order to hit your next year’s goal and you’re close and in this case, that came out to what do you know?

Brandon Welch: 18:10
10.9% Right under that 8 to 12 range, we were saying Yep, and so we’re still in range of what the industry expectations said for a service-based business. So there’s two kind of data points. You can kind of use those to go ah, I’m spending about the right amount of money. Step three because we are on the Maven Marketing Podcast and we are all about eliminating waste in advertising. You want to allocate that budget strategically, yeah?

Caleb Agee: 18:39
And I think we’ve talked about this many, many times and we’ll talk about it again but you have to use that money properly in order to get get the juice out of that squeeze, right? Because, uh and so, um, we’ve talked about some brilliant data. Scientists have studied thousands of ads. Um, how do you say his name? Less?

Brandon Welch: 19:02
less than it. And Peter field did a study known as the long and short of it. Yes, largest study ever done on the effectiveness of advertising.

Caleb Agee: 19:10
Yeah, you should get a copy, just google it it’s awesome um it’s also really really smart, yes, so turn on your, your thinking cap, you know, as you start reading it or download it, copy, paste it into GPT and say tell me what this all means.

Brandon Welch: 19:25
Yeah, so we have always kind of suggested this. We actually didn’t know that there was data to support it. It was just kind of our real life intuition and experience after doing this 15 years. But what you want to do is take, if you’re the most optimal spin, like if you’re thinking long term and you’re going when is this? What mix is this going to pay off the most for me? You want to put 60 to 70% of your budget into long-term relationship building marketing. So a lot of people would call this branding. What that means for us is winning over the tomorrow customer, and that means writing ads that are relatable and otherwise have value on them other than just what your offer is today. Yeah, so it’s building um personalities, it’s entertaining people. It’s everything you see the big brands do so well, you know.

Brandon Welch: 20:18
You know insurance companies car companies um, anything that’s a longterm household name, um, they’re building a relationship with their audience and they’re essentially learn to like us and then one day, when you need us, you’ll think of us and want to do business with us.

Caleb Agee: 20:33
We’re okay with the fact that you don’t need us right this second. Yes, but when you do.

Brandon Welch: 20:38
Unless you’re selling like cheeseburgers or something that’s most companies. Yeah, your customer takes years to come around to you. So don’t advertise today and expect that. You know they’re just going to all suddenly need you. But but 60% to 70% you’re putting in long-term advertising. If you are a localized company today, in 2025, the most efficient way to reach large groups of people and become that household name are still some of your traditional medias. Believe it or not, tv and radio are still really efficient, especially if you’re talking to a 40-plus audience.

Brandon Welch: 21:13
You can reach them on Facebook and it is true that all those people are still on Facebook, but the cost per reaching people is much higher on those medias. Youtube is getting really competitive for that goal. Outdoor Billboard is always competitive in that but you need to pick one and do it well, and the other 30% to 40% of your budget is going to go towards transactional type things like Google ads and targeted social media ads that are going to be offer driven. That balance, that 70-30 or 60-40 balance somewhere in that realm, is going to be your most profitable ROI.

Caleb Agee: 21:50
Yeah, uh, profitable roi, yeah, and then at that you know 1.64 million dollar marketing budget we were just talking about for our 15 million dollar company yeah, they would spend roughly half a million on today marketing on their google ads and things like that throughout the year. Um, and then they’d spend roughly a million on the tomorrow marketing yes and so you can see how that it’s. You know, one third, two thirds, essentially gets you pretty close to what we’re talking about.

Brandon Welch: 22:16
Yes. So step three is just allocate that strategically. We’ve left this part out, but always focus on your yesterday customer. That’s cheap. It costs you like $10.

Caleb Agee: 22:28
Yeah.

Brandon Welch: 22:28
And that will always bring your highest ROI. It’s just going to be limited. It’s just kind of a ceiling if you’re a younger company. Step four is adjust for your business maturity. Hey, if you’re starting up, you probably can’t wait. You probably can’t spend the majority of your budget on these longer term campaigns even though they’ll pay off longer.

Caleb Agee: 22:46
You might have an inverse ratio. You might be spending 60% on today marketing because you got bills to pay and mouths to feed.

Brandon Welch: 22:52
But peel off a little bit piece of profit from every job, throw it in the kitty, for you know doing a really mature to tomorrow marketing campaign, that’s right. Establish businesses and you can wait around. You’ve got the cash flow, you’ve got the reserves, you know. You know the knobs you have to turn your business to make room for that type of investment and you can wait that you know, six to 18 months it takes for those type of campaigns to mature.

Brandon Welch: 23:17
Yeah and man, once you do that, you’re going to slingshot past your competitors and grab market share a bigger piece of the pie.

Caleb Agee: 23:23
And that’s where we saw, you know, those repeat customers, the repeat and referral customers that we don’t have to account for or advertise or buy again. Essentially, that number grows and even just you doing good work will increase that number Absolutely, and so that’s a beautiful thing about just being around for a while. That compounds over time.

Brandon Welch: 23:44
Yes, you’re always tracking and refining it. This should go without saying, and I think most owner-operators do this, naturally. But you are being really scrutinizing over what that dollar is bringing you back, especially in the today marketing category. You’ve got to stay on top of your search engine folks and your targeted advertising folks, because that is a moving set of factors.

Caleb Agee: 24:10
Every single dollar you spend should be in service of a business objective.

Brandon Welch: 24:14
Yes.

Caleb Agee: 24:14
And that that’s starting with strategy. And it’s really easy to get down to the budget and land on the media Right. Um, go back to the strategy and make sure that what you’re doing you’re not just doing tomorrow marketing to do it, you have it in service of a goal and an objective. Hopefully it’s. I know that I won’t see maybe the results in the next month, but in the next year I’ll start to feel the difference.

Brandon Welch: 24:38
You know what it is for tomorrow marketing. You know what the business objective is yeah, market share.

Caleb Agee: 24:42
Yeah.

Brandon Welch: 24:43
I’m at 5% market share this year. I want to be at eight next year by this time next year.

Caleb Agee: 24:50
Yeah, A lot of accountants have trouble with that because that’s an abstract, unmeasured number and so, but it is, it is felt and seen and I promise you, promise, you, promise you. We’ve seen it a dozen times over.

Brandon Welch: 25:03
There is a section in the chapter called Tomorrow, the Tomorrow customer, which is chapter 12 in our book, that talks. It says this is for the accountants.

Caleb Agee: 25:12
12 in our book that talks.

Brandon Welch: 25:13
it says this is for the accountants and the takeaway is this you, if you have a strict accounting mind and you have to like, try to apply some like tangible oh, I put this dollar in and it spit this dollar out you’re going to lose and get remarkably frustrated with tomorrow marketing because you cannot measure the collective thoughts, feelings, emotions and preferences of a future customer.

Caleb Agee: 25:37
No, you, cannot, they can’t be measured.

Brandon Welch: 25:39
No, there’s some leading signals. There’s some like search engine volume and how many times people are searching for your name, that you can start to see it creep up. We call those the seven clues along the way, and you can do, if you wanted, to pay a bunch of money and do what’s called a TOMA study, a top of mind awareness. This big fancy company will come in and survey your market and you know, ask, you know name the, all the plumbers you can think of, and they’ll kind of calculate what percentage of the time you show up. Trust that once you bond with human beings, one day, when they need what you do, they will feel the best about you and call you.

Caleb Agee: 26:20
That’s right.

Brandon Welch: 26:20
And so. But you can check out that chapter. You’re going to get a free copy because you were one of the ones that dropped a business goal in the Maven Monday at frankenmavencom email or in the comments.

Caleb Agee: 26:33
Yeah, we’d love to see some comments. We’d love to see that, back and forth, tell each other what your goals are Makes us feel great, yeah.

Brandon Welch: 26:39
Yeah, um. More importantly, that helps us reach more entrepreneurs and make the world of uh growing a small business and easier and more peaceful journey.

Caleb Agee: 26:50
Right.

Brandon Welch: 26:50
That’s what we’re all about. Yeah, take us home with some final tips.

Caleb Agee: 26:58
Hey. So make sure you fill one glass at a time. Do one thing really really well before you move on to the next thing. A lot of people are like, oh, I don’t know, if you had a million dollar marketing budget, you’d say, great, I need to do nine things and spread out my budget really well to make sure I use it in all the areas and I’ll have all my eggs in one basket. No, no, no. You need to fill up, put all your eggs in the basket of one group of people especially as we talk about tomorrow customers and do that really really well. Then move on to the next thing. And so just completely own that audience, completely own that media. Before you start moving on, just make sure that you use common sense on how fast you can really really grow. There are companies I know that can go from $20 to $50 million over the course of a year. That happens there are factors.

Brandon Welch: 27:46
Something’s going to break.

Caleb Agee: 27:47
Yeah, there are factors that happened before that. Hopefully that probably kind of led to that production.

Brandon Welch: 27:53
And if you’re in your one to five year phase, like 20, 30% growth is nothing Like it’s. You know, growing from half a million to a million is not a big deal.

Caleb Agee: 28:02
Yeah.

Brandon Welch: 28:02
Even though that’s, like you know, 100% growth, we’re talking about more. After that, four or five year maturity phase yes, and you can do that.

Caleb Agee: 28:11
You can make sure that you’re ready for it. One, in your infrastructure, inside of your business. But two, make sure you’re ready to market the business that you’re claiming you want to be. So before you, I really think you should declare your goals and your team should know about them, but before you do that, check the realisticness of them. Is that a good word, realisticness and make sure that you’re ready for it.

Brandon Welch: 28:39
Yes, sir, and it all follows what you will learn, the old ecclesiastes of seed, time and harvest there’s a time to plant, there’s a time to reap, and all of those fun things and you’re picking weeds along the way, and it’s just what will never fail. You is, if you put seeds in the ground and you water them meaning advertising and winning over future customers and you show up and you just continue putting in the good old fashioned work, you’re going to have everything you ever wanted. Yeah, it’s going to take you a little longer than you think it should and it’s going to be a little harder than you anticipated it would be, but amen and hallelujah, because that is what we call purpose and that’s what we call a life well lived.

Caleb Agee: 29:19
Mm-hmm.

Brandon Welch: 29:23
Thank you for listening to that. Yeah, hopefully that was not too long of an answer to a short question.

Caleb Agee: 29:27
If you have any practical questions, maybe about a marketing budget, maybe about some plans you’re making this year, we would love to hear them. You can email us at mavenmonday, at frankandmavencom.

Brandon Welch: 29:38
Mavenmonday@ frankandmaven. com.

Caleb Agee: 29:42
We might feature it. Answer it on an episode coming up.

Brandon Welch: 29:46
And we will be back here every single week answering your real life marketing questions, because marketers who can’t teach you why Are?

Caleb Agee: 29:53
just a fancy lie.

Brandon Welch: 29:55
Have a great week.