Commitment Changes Everything (1-Year Anniversary Episode)

Brandon Welch 0:00
There’s power when you say, I’m creating this world. I’m creating a world where, in our world, it’s entrepreneurs can confidently grow without wasting money on advertising. What was the moment you knew you had to do a thing? What was the moment you knew you were put in that situation? You were placed with that conviction, with that life experience, to have to jump out? Because what happens to entrepreneurs is that we we do those, we take those leaps of faith, but very often, all of the ick of doing it takes precedent and distracts us from what that original moment was. But the power of every mountain moving AD, the power of every business that grew faster than it should have, the power of referral and just true brand essence comes from that moment.

Welcome to the Maven Marketing Podcast. Today is Maven Monday. I’m your host, Brandon Welch, and I’m here with my trusty co host, Caleb Ichabod. AG,

Caleb Agee 0:54
that’s me. That’s him. I’ve been called that on the street before. Yes, he has out in the wild.

Brandon Welch 0:59
Yep, there’s Caleb Ichabod. AG, he’s that guy on the podcast. Believe

Caleb Agee 1:02
it or not, that’s not what my driver’s license says. Yeah,

Brandon Welch 1:04
well, he won’t show it to us. So no, ladies and gentlemen, I have an important, important announcement. Bring it on. Can I get a drum roll please? Okay, this is episode 52 which means we have, we’re doing the podcast for, yeah, we can stop drum rolling now. We’ve been doing this podcast for one year.

Caleb Agee 1:24
Yeah, stop what you’re doing and clap if you’re driving, just start clapping, right?

Brandon Welch 1:30
Clapping, yeah, yeah. Get yourself a ham horn. By the way, for life’s most special moments. It’s called the ham horn app, yes, um, guys, we made it to one year. One year. One year ago today, we started the Maven Marketing podcast. We made a promise to you that this will be the place where we help you eliminate waste and advertising, grow your business and achieve the big dream. And I’m so proud and honored that that is what we are doing. Yeah, followed through. Yes, we have and there. I don’t know what the percentage is, but there’s a lot of podcasts that start and they start on, you know, open a prayer and all the high energy, and then they just taper off. And with the love and support of Nate, the camera guy with Caleb ages, masterful planning and discipline, co hostery, co hostery and just our whole team here at Frank and Maven, we’ve made it a year. So yeah, we are going to help you, believe it or not, eliminate waste and advertise and grow your business into you the big dream today. Into the big dream today, but we are going to break form, and rather than do a marketing topic, we’re going to take you a little bit behind the scenes here, give you a little insight as to what can happen with just an ounce of commitment and patience. And I think what I would say is a heart to do good for others. Yeah, and then we’re gonna, we’re gonna share where we’re going from here with this podcast, and what you can expect. So it’s gonna be a short episode, yeah,

Caleb Agee 2:47
but when you say behind the scenes, I I imagine them getting to see the 19 takes, it takes us to get this, yeah,

Brandon Welch 2:55
yeah. You know, at first it did.

Caleb Agee 2:57
I think we’re getting, we got, we’ve got, a lot better.

Brandon Welch 2:59
I think we canned our first, like, three or four episodes, but that’s what you have to do. You have to, yeah, you have to have the courage to do the ugly first draft. And you have to, I went back and listened to some earlier episodes the other day. It’s actually a little cringy, like, yeah, they got good response, but you know, for us and what we’re capable of, so you have to do that. I think that’s a that’s a lesson in this podcast. It’s a lesson with any advertising. I think it’s a lesson definitely in any business and and true entrepreneurs know that. They know that they need to step out and expect a net to appear underneath them, and that’s scary. Yeah,

Caleb Agee 3:33
you have to try and fail and then try again. And I don’t think we failed, but it’s just that learning from the last iteration and being a little bit better each time. Yep, such a beautiful thing. And handily

Brandon Welch 3:45
calls out the ugly first draft. Yeah, you have to have the courage to write the ugly first draft, yes. And get over your analysis paralysis. Get over where am I going to distribute it? How am I going to edit it? Like, if you haven’t noticed, the walls have changed, like, three times since we started this podcast. The lights have gotten better. But guess what? We’re at 12,000 subscribers. Whoo, we have literally gotten emails and contacts from people all over the world. There’s a there’s a fella in Australia that reached out to us the other day who’s been a listener, and we’re gonna bring actually, some of his content, and we’re gonna help him fix a problem he’s having live in the next couple weeks. Gosh, Romania Europe. Like at least three continents that come to mind have joined us, just because we’re doing this, because we decided to put this in the world. It’s so cool. And I think the bigger thing is going back to what we promise you every week, which is we are fulfilling our mission. And we almost named this episode the world you’re creating, because there is power when you speak. There’s power when you say, I’m creating this world. I’m creating a world where, in our world, it’s entrepreneurs can confidently grow without wasting money on advertising. And I don’t know that we’ve ever stopped to say why and how that became our thing. Yeah. But. As we tell this story, I want you to think about what was the moment you knew you had to do a thing? What was the moment you knew you were put in that situation? You were placed with that conviction, with that life experience, to have to jump out. Because what happens to entrepreneurs is that we we do those we take those leaps of faith, but very often, all of the ick of doing it takes precedent and distracts us from what that original moment was, yeah, but the power of every mountain moving AD, the power of every business that grew faster than it should have, the power of referral and just true brand essence comes from that moment. Yeah, we actually call it the pissed off moment. Yeah?

Caleb Agee 5:44
And I think every time you hear us do the intro, because you’ve subscribed, and you’re going to keep coming back, right? Yeah, you’ve subscribed. But every time you have now, every time you hear Brandon, I don’t know if you notice, he says almost the exact same thing in some form or fashion at the beginning, when he says, achieve the big dream, that should be a trigger, that you just go, boom, what’s that big dream? It should snap you out of this nose to the grindstone mentality, and you lean back and you say, Oh, I remember the big dream. Yes, I’m there. And so wanna encourage you to take that moment when, when you hear us monologuing, we haven’t gotten into the into the meat of the podcast, yeah, take a moment. It’s okay if you’re distracted for a second while you’re driving into work, think about the big dream

Brandon Welch 6:25
again. That is truly my heart. When we talk about that confidently, grow and achieve the big dream. Like if 52 times this year, 52 times more than you would have, you stopped for five minutes and got real with your big dream, your big vision, your thing you’re trying to make happen. Think about how that compounds into the first time you walk into work. And if you come in with a vision versus problems in your consciousness, yeah, if you come in with heart that, dang it, this is hard right now, we have some clients that there’s some things that are going tough, right? There’s headwinds, and the ones that persevere and enjoy this season, for what it is, a growth season of like building, are the ones that get back to that original heart. They don’t lose touch with that. The ones that go in and go work it like it’s a job, are the ones that struggle. And I know that’s probably cliche, but gosh dang it, achieve the big dream is a really, really big deal to us. When we see our people do that internally, externally, the clients that we serve. And yes, you on this podcast we’ve heard as a result of doing this, yeah, we are, man, we’re getting dreamers to their next step. We’re getting entrepreneurs at Every Size. We’ve had, you know, startup businesses. We’ve had businesses that are multiple, multiple 10s of millions of dollars in revenue, and that’s who we work with, like, that’s, you know, that from 5 million going to 100 is kind of like Frank and mavens, specialty, owner, operator. But what I’m trying to say here is we’re so thankful for the opportunity to do that, and that is what makes us do

Caleb Agee 8:04
what we do. It’s humbling. Caleb, because you’ve got a lot, a lot going on.

Brandon Welch 8:08
I know, I know what people are wondering, though, yeah, who are you? Who do you think you are?

Caleb Agee 8:14
Yeah, who do you? Who do you think you are? Yeah, we’re gonna tell it. Tell about ourselves. A little

Brandon Welch 8:19
bit, it occurred to us that, like 10s of 1000s of people are seeing us to some degree, yeah. And we actually started this just kind of speaking to the internal Frank and Maven tribe, which would be hundreds of people, but this is 1000s, and it’s like, who are you? Who are who

Caleb Agee 8:37
are I? Yes,

Brandon Welch 8:38
there’s no criminal record out there. They’ve looked, yeah. Who do you think you are?

Caleb Agee 8:41
Yeah, you looked for Caleb Ichabod. AG, didn’t find anything. That’s right, that’s great. No, so I am a father of four. I have one on the way. My fourth one is going to be here in the next four weeks. Yes, which is just wild. We’re gonna be living that up. So joy. I’ve got boy girl, boy girl, and go, they go from nine to minus four weeks. And we just I have such a heart for being a dad. I grew up in the Springfield area. We’re in Springfield, Missouri, and really found myself in graphic design and web development, taught myself some of that stuff in high school, and started making, making websites for family and friends and marketing. Marketing was just kind of a natural bent for me and and then I went into, you’re

Brandon Welch 9:36
a great communicator though. Oh, you’re wonderful communicator. Thank you. And you were, Caleb is one of the best I’ve ever seen at taking big ideas and breaking them down into very small, manageable pieces. I take big ideas and I make them more complicated. I take small ideas.

Caleb Agee 9:51
You know what we could do? Yeah, so I just, I ended up in small, small business. We’ll talk about this. That’s how I met Brandon and. That had my real estate license for a hot minute, and yeah, and then ended up here. Caleb

Brandon Welch 10:05
has such a heart for serving people. And there’s, there’s times you look back and you realize, oh, yeah, that’s absolutely true. That’s easy to say about you. I’m not sure I realized at the moment why it was so natural for us to work together. But Caleb, Caleb serves God. Caleb serves as church. He has been a lifelong leader in at Hope church, right? Yeah,

Caleb Agee 10:25
yeah. I love helping out my local church, and my wife and I help lead worship and play music. Love doing that, and I love any sport, anything outdoors, anything that makes you run around and move around. He

Brandon Welch 10:40
will cut you to win.

Caleb Agee 10:42
I and I’m very competitive. Yeah,

Brandon Welch 10:44
I’m not. I

Caleb Agee 10:45
come, I come across as pretty, maybe reserved, but you put me on a court or a field, it’s

Brandon Welch 10:51
scary, folks,

Caleb Agee 10:52
it’s gonna change. So tell me about Brandon, though. So

Brandon Welch 10:56
yeah, I would, I would share those first three or four identically with you, dad, husband, Caleb and I both married our high school hearts. We have had one girlfriend each in our entire lives, yes. And mine started when I was 14, and yours was 15. Yeah, yep. And so that’s actually a commonality between, like, a lot of people that have thrived in our organization. And sometimes when we, like, look up and go, we’re really similar to a lot of people that we’re thriving with. And that is often a commonality, like people who have had really strong commitments to their life partners and long standing, like journeys. It’s not exclusively the thing, but that’s just kind of a neat thing to look up and go, like we looked up in like, seven out of eight of our team one time had had, like, had married their high school. So weird things, so cool, you know. So I I grew up in small business, which is why my heart was so tied to that my mom and dad had several automotive businesses, and I basically started working them when I was eight or nine years old. Started buffing cars, and I started doing all those things. Weirdly, I’m a musician, and I had a whole nother side part of my career with another with a music company. Brandon

Caleb Agee 12:09
is a very talented musician. He won’t tell you, but make him play something for you sometime, if you see it, nobody in

Brandon Welch 12:15
my family played music. I just, I just naturally did that. Every time I’d walk past a piano, I would end up playing on it for like an hour, and so parents figured I better give me some lessons and all that stuff. And that’s been a very big part of my life. But growing up the family business, and then, actually, early on, getting to be part of another really cool family business, which I’ve shared and talked about, Palin Music Center. The Palin family let me start working in their music store when I was a kid, and so I would work for my parents, honestly. Well, I loved it, and I probably figured I would run that business and do that the rest of my life. I did that because I sort of had to. And then I worked for the music store and the music company for several years because I wanted to, right, yeah, and then, but in both areas, I grew up seeing attracted to marketing because of the creative side of things. Natural communication is kind of my thing. Words are kind of my thing. And I saw this idea of advertising. I saw things that I was doing, trying and starting and spending money and and then eventually, when my parents decided to grow their business, it was like hundreds of 1000s of dollars that I got to play with. And it was at a time right before the, you know, oh 809, crash. And so we had put a bunch of money in this business, or that’s business growth. We built a new location. We had like 40 employees, like all kinds of stuff. And I was spending money with a promise from the advertising people that it would work and it would build and the truth is that it didn’t. The bad part about that is several factors, but at the time, what I believed marketing could solve, several factors ended up costing my parents a big part of their big dream

Caleb Agee 14:04
behind your back. I call that your your sad superhero origin story. That’s

Brandon Welch 14:08
my origin story, man, yeah, like, and it seems maybe melodramatic. It’s like, okay, you started a business and it failed. Like, what are you gonna drag that out? And it’s like, yeah, I’m not trying to, like, be some sap story, but when you’re, when you are, when you’re living something 80 hours a week because it’s consumed you, and that’s your business, and that’s your mission, and that’s your people, and that’s all the world is on your shoulders, and then when that gets knocked out from under you and you experience The embarrassment, the failure, the shame, the regret of that that is a I didn’t plan on saying this, that truly creates a a mental event that can actually literally be, literally be life altering. Mm, hmm. Because most, most entrepreneurs maybe get up four or five shots in their life to start something new. And that was the big one for my dad and to watch that and be so wanting for that and so sad and sorry that didn’t happen. Yeah, not to drag that out. But guys, that is, that is the that’s the ember that went crap. What do I have to do for that never to happen again for somebody else? Yeah, that was my pissed off moment. Yep, origin story, whatever. Yep. And so I’ve been there and I’ve seen for me, I kind of got this vendetta against all of this hype and all this, these one liners and all these like empty statements that the industry has trained marketing salespeople to do right? And then these are some of my best friends. I was one of those people, because after I lost the job the company, I was on my honeymoon and came back to no job, and the company was getting sold off, and we were liquidating things. And I literally, yep, I was newly married, I was broke, I had nothing going for me, except for, you know, being married to a pretty good gal. And so anyway, I went to sell advertising, because that was the door that was open, yeah. And pretty quickly I saw, first of all, 100% like a huge, huge, huge blessing, like Top Five Blessings my whole life was getting to do that, yeah, especially for the company I got to do it for. But I did see this recent experience of, gosh, I spent a bunch of money, and it didn’t work. And then this fresh experience of, now I’m the one that has to go sell it to keep my job, asking

Caleb Agee 16:37
for bunches of money, asking for some money and little Brandon’s all over town,

Brandon Welch 16:42
and I was so close and, like, tied in with that, like, failure and like, hate that it didn’t work out, yeah, that I my, my natural thing to make myself be able to sleep at night is I had to figure out how to make it work in a real, real way. Like, like, even, even to the level. Like, a lot of a lot of people don’t take advertising that seriously. They figure out, I’ll just do it. Out just do it. My business is growing long it’s just a tax I pay. I got to do a little something. I don’t and they don’t ever spend too much time fretting about it. Now, some of them fret a lot about it because they spend big money and it doesn’t work, and it leads to debt and all that stuff. Yeah, big problems. But I was like, even for the people who were like, Hey, it’s okay, we just tried it and it and it didn’t work. I’m like, no, like, I lost sleep over that stuff, right? Yeah. So two hours a day, we’d go in and study. I would read ads, read ads, read ads, read ads. I was like, I didn’t go to college for or I went to I got associate’s degree, whatever, but I didn’t go like, real college, right? That was my college. Yeah. The two hours a day I put into, like, hardcore learning and then immediately going at 8am when my sales gig started going and putting this stuff in the real world. So, um, that led to us, me eventually, figuring out a pretty good way to make it work, like I knew how to make marketing work. If somebody came to me, their business was going to grow faster and got that reputation. And people outside of my town literally coast to coast through through a series of really God things that just paired our, I guess, case studies, with people who needed what I was doing called me, and I ended up with this kind of part time side gig, being a consultant and an ad guy and writing ads. And I an agency started. I had the world gave me no choice but to start an agency. Yep,

Caleb Agee 18:33
and

Brandon Welch 18:36
had a great year in sales and that in that TV year, I was like a top producer in the in the in the company I was working for, and I had a brand new kid, and I had, you know, obviously wife and all that. And I had to choose between. I was working like 30 hours extra week on my side business. So I loved it, but I had to choose one. And so I chose this one, and like, two weeks in, I had like 20 clients that were, like, on fire. Wanted to support me, wanted to wanted to do all the things we’re doing. Yeah, and I’m driving down, uh, Campbell Street in our town, and I was like, I have got to have somebody that can do the digital side of this. Gotta have somebody who’s smart, who’s cable and a couple years before, I’d met this fella named Caleb. Oh man. And in his own way, he was, he was working for a small business that I was helping in the advertising side, yeah. And in his own way, he had some marketing struggles, yeah, yeah, yeah. And, and, what do you think? Who am I? What do you think of me?

Caleb Agee 19:37
This was when Brandon was, you know, media sales guy, Brandon. And so the business owner that I was working for would be like, hey, this, this Brandon guy. He knows what he’s talking about, so you need to meet with him and do learn a little bit more about our social and our website and get his thoughts on. And we were doing TV at the time as well. And so, uh. Brandon would come by and we’d meet. We had lunch a few times. He would sneakily bring Andy’s by from time to time. So it was, it was a beneficial there was also, I’ll share a quick funny story. My wife worked there. We’ve actually my wife and I have worked together three, four times. She worked at the agency first, and we’re still married, we’re in here. It works. It works for us. But Brandon walked in. We were only engaged. I believe at that point, Brandon came in one day and told our boss, he’s like, Well, I caught him making out in the closet. I did and and she actually didn’t, and she he didn’t. Yeah, it wasn’t real, like we were working, and she just happened to not be there funny, and he was being funny, and she took him so seriously. And she’s like, What are you kidding me? It’s $1

Brandon Welch 20:48
for every time that happened here.

Caleb Agee 20:51
Oh, my goodness, yeah, so, yeah, so funny. But that’s when we met, and Brandon’s driving down Campbell Street. Tell them what happens next?

Brandon Welch 21:00
Well, I remember thinking, I need somebody who can do a little bit of everything, like, I just need somebody who’s just smart in every category and not doesn’t need to be great at I hadn’t talked to Caleb a couple years at this point, but, but I’m driving down and I’m kind of scrolling through my phone book, and I didn’t even get to his name, but I was like, Caleb. And so I found his, found his name down, down the

Caleb Agee 21:22
list, not far to see in an A so, yeah. So I

Brandon Welch 21:25
dialed him, and I left a voicemail that went like, Hey, I don’t know if you remember me, but I’m starting this little advertising company. And I just thought of you because I thought you might want to come work. Yeah, for me. And it was just like, probably the least confident voicemail I’ve ever led and you text or call me back, and like, three weeks later, you were working for us, even though you think we met up at a Mexican restaurant and just so you know, Frank and Maven started in the back the back corner office of an insurance agent who had an extra office because I

Caleb Agee 21:53
couldn’t afford, like, a room this size, yeah, oh yeah, this might

Brandon Welch 21:57
be bigger an old house that had been turned into an insurance agency. We he wanted to, he wanted to rent us, rent us something that was, like, had three rooms. I was like, I can’t afford that. And so for like, $150 a month or something, we got his back office. Yeah, shared it for a while, yeah. And

Caleb Agee 22:12
so we met it. We met at the Mexican restaurant just up the street, and you were kind of gesturing to the office, but you never took me there. That’s my car, and, yeah, the office over there, and my wife was like, well, what’s the, you know, what’s it like? I was like, I don’t know. We didn’t, we didn’t go. She’s like, you didn’t see that.

Brandon Welch 22:29
Don’t even have an office.

Caleb Agee 22:30
I was like, Well, I think they do. I think I bought them sight on scene, yeah, basically, so

Brandon Welch 22:37
Caleb became the first, I think you were a web designer at that point, yeah. And then he became everything, like three positions ahead of when we could actually hire for it, meaning he worked every job that he had to to for us to be successful. And he saw it at the very, very, very beginning. And it’s just, I think it’s rare. I want to, I’m not going to take an ounce of credit for this. I think it’s so, so, so, so rare. While I’m grateful, and I know we built something wonderful, but I kind of sort of believe if you found anywhere decent to work, that’s how you would be. I think you would be working for them for a long time, because that’s who you are. And guys the idea of commitment, talk about wasting money in advertising, the biggest waste like there’s tactics and information and things you can use to make ads perform better, but the biggest waste in advertising is actually because of lack of commitment, because business owners get too quick to make decisions. They don’t view that experience of advertising as bonding with a human being. They view it as an act of transaction, money in and customer out, yep. And that is a complete byproduct. The truth is, even when, even when it’s not done right, and you happen to get results, that’s just a byproduct of a bond you made, a confidence, a relationship, a trust factor, even an awareness factor, it’s a by the transaction is a byproduct of what’s really happened. Is the bond, right? And so you guys wanna talk about commitment this podcast, I think why? A big reason why we have the amount of subscribers we have and the weekly listeners is that commitment is a real thing. And so just gut check what’s not working for you right now. And are you committed to that thing, that customer, that outcome, that partner, that business promise, in a way that the healthiest relationships are connected. Yeah, right, yeah, that’s

Caleb Agee 24:39
it. People stay

Brandon Welch 24:40
together because they decide to stay together because they’re committed to a giant cause, a bigger thing. Yeah, how’s your commitment level to your bigger thing? This is a very big part of our bigger thing. Because why we’ve done this is because we started, we have, we have, we’ve had as many as 100 clients at a time, and. That, and that was that did not allow us to do our best work. So a few years ago, we got really selective about the ones that we knew, we knew we were a perfect fit for, and that could do the things that we know were the best in the world at, yes, and the others. We just started helping along, coaching, and we’ve had hundreds literally, we’ve said, You know what? We’re not the right partner for you do this instead. First step was we wrote a book about our process and how to get the results we get for these companies that are growing, you know, by 5678, times bigger than they were when they started with us. Yeah, 10 times in a lot of cases. By the way I looked at, I looked at the growth of one the other day, and it was 19x from when we started with them. That’s not crazy. That’s so crazy. So anyway, that’s what we do. We wrote a book, and then we’re like, you know what daily, weekly encouragement is? What entrepreneurs need? That’s why we did this podcast. We hold nothing back. You guys are seeing

Caleb Agee 25:57
Yeah, we don’t have any trade secrets. Yeah, we give them all away all the time in our client

Brandon Welch 26:02
Yeah, and our client relationships, a lot of stuff you hear here come come from, like, real conversations we had in our boardroom down the hall, yeah, our meet, our conference room, or our, you know, Zoom meetings or wherever. And you know, to get that on a one, on one level for us is an expensive commitment, investment, we’ll call it Yeah, but you guys get it free, because that is our heart and that’s the world we’re creating,

Caleb Agee 26:28
yeah, yeah. And I think it was, it was really hard for us when we had to start making that decision to it was stop serving, to stop serving everybody. Yeah, we, we truthfully would try to help every single person, and I believe even we just have a conversation, we leave somebody better than we found them, but we can’t sign what we call partnership. We can’t partner with every single client, because it just isn’t reasonable, and that’s not of good service to the organization, Frank and Maven, like our agency and the team, to just stretch yourself really thin, doing a lot of things kind of good. We’re going to do a few things really, really well. And along the way, we’re like, Well, what about this instance? We really want to help them. And so we started asking, like, how, how can we help? And that’s where this podcast and all these things have come from is. And we’ve got some more things coming up, yeah, yeah, to help even more. So

Brandon Welch 27:22
yeah, I would just, I would just put a bow on that before we talk about what’s up next. Then we’ll let you guys go for the week. The Maven Marketing Podcast is a place where we help you eliminate waste and advertising, grow your business. You can achieve the big dream, that’s the big idea, right? Every week, we come with interviews with other CEOs or topics from our literal experience in growing businesses, so that you can walk away refreshed for your week, solving problems that you know you encounter along the way, avoiding the hype that’s in the marketing world that’s a huge thing, cutting through all of the crap so that, you know, okay, I actually can focus on these things and I can ignore these things. Yep, and then making a more quality commitment to your customer than any of your competitors are doing. Yeah, that is, like, that’s the essence of what makes Frank and Maven work. Yep, we make people famous. We make them very easy to find, and we make it very easy for people to take the next step, to do business with them. That’s it. And if you if this your first time, you probably clicked away a long time ago because we talked all about us. We don’t do that. It’s the only time we’ve ever done this, and we won’t do that again. But that’s our promise to you. Yeah, so from here, we’re going to tweak it a little bit. We’ll make it mo beta. Always tip to Joel Carter, Mo beta, a little bit better. Guys, we’re gonna bring a Maven, marketing mastermind. So if you’re going, hey, the podcast is great. I read a lot of books and all that, but I need just a little bit of help, a little bit of somebody looking over my shoulder or being a marketer is lonely. Sometimes, if you’re stuck inside of a business where you are the guy that’s anything that’s marketing, they throw it to you. You’re doing the business cards, you’re writing the ads, you’re doing the social media posts, you’re doing the Google Analytics. And then when the boss comes in and has some big, crazy, wild idea, or when there’s a problem, they go, what’s been going on with our marketing? Like that is, that’s why we’re here for this podcast, yeah, but we’re, we’re gonna create a way for you guys to get a little bit extra care and attention in that way, yeah? And it’s called the Maven marketing mastermind. Bring it on. It’s

Caleb Agee 29:28
gonna be so good. And start handhorn. We’re Yeah,

Brandon Welch 29:31
and so a couple of times a month you’re going to get full access to our team. I mean, clients literally pay 10s of 1000s of dollars for that privilege, yeah. But as a group, a mastermind group, you’re going to get to join other business owners across America, people we’re already in dialog with, that just kind of need extra help. Some of our core clients actually will be a part of it, people who’ve lived and breathed and used our stuff over the years. They want to be they want it for the community aspect. So to be. A it’ll be a small monthly fee to be a part of that, but you’re going to get so much value out of just bringing the thing you’re working on and having us, yes, but also other peers, other marketers from around the country, maybe in the world, yeah, jump in and give you their insight and that perspective, that objective, third party look, is valuable no matter what, yeah, it’s so much more valuable when you have people who have kind of an underlying baseline wisdom. Yeah, about marketing or experience, right? Yep. And so that is coming. You’ll hear more about that, starting in these episodes. Yes, we’re going to be making ads for the mastermind very, very soon, we’re going to bring more CEOs in. I have like a I have, like a list of 13 or 14 CEOs that are, like, really, really good at certain things. And so probably a couple times a month you’re gonna see, like, guys that have done it, not not just us flapping our jaws about what you should do, but guys that have guys and gals. Emphasis on the gals, yeah, they’re gonna love a couple of the ladies we’re gonna bring in here that have grown wonderful companies and fulfilled awesome missions. Yeah. And then I think in the in betweens, we love doing this so much. We often we’ve gotten to where we have some 30 and 40 minute episodes. We’re gonna teach some topics a little tighter. Yeah, when Caleb and I are on, it’s gonna be a little bit more practical and tactical, because our average time listening falls off. We think it’s about the time that it takes an owner operator to drive from home to work or whatever. Yeah, and I don’t, I don’t think it’s means we have bad content. I just think that we’re gonna give you guys the punchy stuff, a little bit meat and potatoes. Meat and potatoes. Little quicker, yeah, little less fluff on the in betweens, the CEO interviews will be what they are, as long as they need to be, long as they need to be, we can challenge ourselves to teach the topics a little tighter then so everything else to say, thank you.

Caleb Agee 31:58
That’s, that’s the best I got, is Thank you for trusting us. Thank you for coming back. We’re just a couple of guys who love marketing and love people. We love people, small businesses. We don’t come from the agency world. A lot of marketing agencies are founded by people who were in another agency and then they left to start their own. We come from the small business world and happen to do marketing, and so we love small business owners, and we want to, we want to just help you as much as we can. So if there’s ever anything that we can help you with, please email us Maven marketing at frankon. Maven.com if you have a question you have, I think, I think I think people are made Monday at Frank and Maven. Did I say Maven market? Maven Monday at Frank Maven Monday at frankon. Maven.com I’ll make a catch all email for the other one, but I think I just really encourage you to send in your questions. It’s not you don’t have to be afraid or scared. If we need more information, we’ll reach out. We’ll reach out to you. Yeah, and we would love to just help you live. We can keep it anonymous if you’re if you don’t want to,

Brandon Welch 33:04
you know, share your name. Yeah, we would. That would be our default, by the way. Yeah, we would always, we always

Caleb Agee 33:08
get permission before we say somebody’s name or where they’re from, or if your boss is

Brandon Welch 33:11
challenging you with some really ridiculous marketing thing, we won’t, we won’t tell who you are. Yeah,

Caleb Agee 33:15
bring it on. And we’d love to help you, because that’s exactly why we’re here. So

Brandon Welch 33:21
that’s what I got. We will be back every Monday answering your real life marketing questions, because marketers who can’t teach you why are just a fancy lie. Have a great week, and thank you so much.