How To Build a Social Media Presence for Your Business

Caleb Agee 0:00
If I walked into that room and started immediately trying to sell everybody something, I promise you, there would be this 10 foot bubble around me as I walked, as I walked over to get a snack or to get a drink or to talk to somebody, there would be this bubble because the word on the street in the room would be Caleb’s trying to sell something, and instantly everybody’s gone, yeah. The problem is, we go to we go to social media, we go to Facebook, Instagram, Tiktok, YouTube, whatever, and we try to do that, and we make this big fat bubble, even the social media says we’re not going to let people see that, because it’s that’s not what, why they’re here.

Carter Breaux 0:39
People scroll right past it, and then Instagram goes, You’re out. You’re out. We’re not giving you time of day.

Caleb Agee 0:50
Welcome to the Maven Marketing Podcast. Today is Maven Monday. This is the place where we answer your real life marketing questions so you can eliminate waste in advertising, grow your business and achieve the big dream. In case you haven’t figured it out already, I am not Brandon Welch. I’m Caleb Agee, and today I’ve slid over to the host chair, and we’ve brought a ringer, the captain of copy, the prince of production, the one and only Carter, bro. Let’s give him a hand.

Carter Breaux 1:22
Yeah, that’s quite the intro.

Caleb Agee 1:23
It’s good. I’m gonna, I told you I was gonna give you the most hype intro you’ve ever had in your life. That’s true. Did we get it?

Carter Breaux 1:29
I think so. Fun. Fact, I actually up until 2008 2009 actually was the one and only Carter Breaux in the world. Wow. I was the first person that ever had that name. That’s crazy. Yeah. Now there’s like, four of us. There’s a bunch of young folks. Wow, that kind of stole my title.

Caleb Agee 1:44
They stole it that weird fact, there’s also a Caleb Agee in Seattle. He does design and marketing and photography, really, it’s like, my my doppelganger, you know, on the west coast, so should team up. Yeah? I Yeah. I added them on Facebook all those years ago, just for fun, I was like, hey, hey, buddy, we got the same name. So today we’ve got a very, very practical episode, jam packed with tips, tricks and tools. Carter, tell us what we’re digging into

Carter Breaux 2:12
today. Yeah, we’re talking about social media tools and posting and how to use it for your small business. Yeah, you know what to post, the best practices, how to engage with your audience on platforms like Facebook, Instagram, YouTube, Tiktok, Twitter or X, Snapchat, LinkedIn, slam dunk, scissor kick, ping pong. I’ve made a couple of those up, but you know the list seems to go on and on. We’re just kind of trying to help provide some clarity on how you can use these tools to engage with your audience as effectively as possible.

Caleb Agee 2:43
Yeah, so if you’ve been in business for more than a day, you’ve known that social media was kind of an expected part of your business strategy, right? It goes right up there with I need a name, a logo, a website and my social media pages, right? You probably have your social media pages up before the website I would in a lot of cases. So once they’re up, the question becomes, what do I post? And we’re going to cover that and a lot more in this episode. So hang on tight. We’re going to just, we’re going to fly, we’re going to give you a lot of tip tips and tricks here. So just to be clear, before we get into it, we are talking today about organic posting. So that is the unpaid version of a post on whatever whether it’s the real or fake social medias that Carter just listed. I’ll let you figure out which ones were real and which were fake. But if

Carter Breaux 3:39
you want to do paid posting on scissor kick. Let me know. I’ll take your

Caleb Agee 3:43
money. Yeah, yeah. We’re gonna, we’re gonna start a Kickstarter for three different new social medias, just for fun. So first of all, before we go into anything in marketing at all, our goal is to step back in the Maven method. We always start with strategy. So the order is strategy. First message is second media is last. So when we when we say social media, we are, guess what talking about media. And our goal is to stop and go back to the top and say, what’s the strategy? What are we trying to make happen? A lot of business owners, a lot of businesses think that they can use their social media for some sort of like customer acquisition tool, get sales, get get people to follow you like you, and then somehow they’ll start buying. But the reality is that if they don’t follow you already, they probably aren’t seeing your post. Sorry. And if, even if they do follow you, statistically, it’s a very low percentage of those that will engage with that post, and we’re going to talk about very specific stats on that here in just a minute. So especially if you’re just trying to sell, that’s when you really lose everybody. And so you are an above average marketer, and you are going to use the tools that we talk about here to make your social media pay. Up for your business. And

Carter Breaux 5:01
what social media really should be is a tool for yesterday customers. Yeah, talking to people that you’ve already done business with, you’ve already interacted with, and using it as your goal should be to bring added value, extra support, a tribal bond with those people that already know who you are. And at its core, it’s customer engagement. It’s a PR tool. Yeah? And you’re staying connected with these people, and you’re staying their preferred option for your service, and when the time comes, they’ll either come back to you or they’ll recommend you to a friend. Yeah, word of mouth is the strongest advertising you can have, for sure. Yeah,

Caleb Agee 5:39
yeah. And I think, I think that’s if there’s nothing you take away from this episode, it would be you can sell sometimes, but more often than not, it’s just the same thing we’ve been saying in a lot of different ways, you have to build a relationship. You have to build a connection, a friendship of some sort, with this customer. And if you only are selling, you’re going to lose every day. And even the media supports that. They they penalize you if that’s the case. So knowing that we need to talk to you about what your social posts are capable of doing, and we even have some very specific stats that Carter is going to read for you

Carter Breaux 6:21
here, yeah. So in 2023 the average engagement for an organic Facebook post ranged from 2.58% down to just 1.52% that’s very personal profile post. That’s a picture of your newborn child is getting that kind of

Caleb Agee 6:36
engagement. So of all of your friends, two and a half percent at the most are engaging with the you the best picture on the best day. Yeah, right. And that’s, that’s for your personal page, your mom’s post on of her granddaughter, or something like that.

Carter Breaux 6:52
And for businesses, it’s down to 0.07% engagement. Goodness. So it’s incredibly tough to get that engagement. And you know, doing whatever you can to optimize it goes a long way. So yeah, those are the stats for Facebook, but those principles apply to every platform in some way. More posts are being made by more users than ever on social media, and so everyone’s getting less reach, and you’re fighting against a lot of other people and posts, yeah, for attention,

Caleb Agee 7:25
yeah. So that’s the saturation of social media has grown so tremendously because there are new users added every single day, and those users start posting, if you think about that, it just makes the pie slices even smaller and smaller and smaller. So what what used to be, even a year ago, is just not the same. It’s constantly going down, and as far as where your post is going to go, yeah, and on most platforms, Instagram is the one of the only ones that claims that this is agnostic. But most platforms, you have to have a personal like a person page or a business page. Instagram claims that that there’s no real difference, although some people have done studies and still show that business pages statistically do a little bit worse when that’s the case. So you are a business and you’re fighting an uphill battle, um, so they have all these platforms. Have very little interest in pushing your offers to somebody’s news feed, but what they are interested in doing is creating this engaged, authentic conversation. It’s that friendship, it’s that relationship that we’re talking about. And so, um, if you just think about if you go to a party, right? If you go to a party and you, it’s a group of people you’ve never really hung around, you know, just which is probably Carter and I’s worst nightmare, right? Just go into this group of people.

Carter Breaux 8:53
How do I interact? How

Caleb Agee 8:54
do I room? What’s going on? And you, you, you’re probably gonna walk in and the first five minutes, all you’re doing is trying to read the room. What’s what is the vibe in here? Is it a lively bunch? Is it a professional environment? Is everybody like, you know, how do they look? How are they dressed? How are they talking? How do they communicate? Is it little, little pockets of people, or is, or is it everybody together? You know, you’re trying to understand that room, and you will bring your authentic self. You’re not going to necessarily change who you are for that for that room, but you want to bring yourself in a way that fits into the room, right? Yeah. And if I walked into that room and started immediately trying to sell everybody something, I promise you, there would be this 10 foot bubble around me as I walked, as I walked over to get a snack or to get a drink or to talk to somebody, there would be this bubble, because the word on the street in the room would be Caleb’s trying to sell something, and instantly everybody’s gone. Yeah. The problem is we go to we go to social media. We. To Facebook, Instagram, Tiktok, YouTube, whatever. And we try to do that, and we make this big fat bubble, even the social media says, We’re not going to let people see that, because it’s that’s not what, why they’re here. People scroll

Carter Breaux 10:12
right past it, and then Instagram goes, You’re out. You’re out. We’re not giving you time of day, yes.

Caleb Agee 10:17
So you want to not be that guy or gal in the room, in the party, and you want to read the room and think about the room is the media. The room is what platform Am I on? Why are people here? What are they looking for, and how do they like? What are they trying to engage with? Right? If it’s your mom on Facebook, I’m just going to keep going to your mom, because that’s, yeah, she’s on Facebook. She’s on Facebook quite a bit. Okay, so when she’s on there, she’s looking for kids, like pictures of the grandkids, updates on that. She’s checking on her friends, probably grandkids, right? Yeah. And those are the kinds of things you want to you want to think about, who is she looking for? What kind of content is she looking for?

Carter Breaux 11:02
Yeah, if you’re on LinkedIn, people still don’t want to be sold to, but they’re looking for some sort of professional insight or learning experience to grow. And if you’re on Tiktok or Instagram, people are there to unwind or find something entertaining, yes, distract themselves. Yeah. And you have to kind of match that energy if you’re in that room, yeah,

Caleb Agee 11:25
yeah, yeah. So that’s, that’s a really important thing to take into account, is, is just knowing that you can match that room right, and that you can, you can do that. And so we’re going to talk about, first, what platforms you should choose, and then we’re going to talk about what we should post. So first, we believe in filling one glass at a time. It could literally be a full time job. And in some organizations, or for or if you hire an outsourced, you know, social media agency, it’s a big job to post on eight different six different platforms all at once. If you decide that’s your strategy, and you’re posting to all of those, if you do it right, you should have unique content that fits each platform, and you’re not posting the same graphic across six different places. That’s just that’s not the way to do it. What you’re what you are going to do is you’re going to customize each one to match each platform, and then you’re going to post it individually to all of those. That’s a big job, and it’s likely not one that if you’re not already posting that it’s not a rhythm you can just establish today, you know. So what we would say is, look at your customers. Where are they? What are they what platforms are they engaging with and or ask them, or just look around, where are they liking commenting? Do you see them on Instagram? More, do you see them on LinkedIn? More, we have a client that’s in more, like rural Missouri, Twitter and X didn’t have as much, you know, engagement out in in rural Missouri, that’s just the reality. Yeah, Facebook and Instagram probably did and the and so I would say, start with Facebook and Instagram. If you have a younger audience, I would say, you know, go to go to Tiktok. Go to if you you have to be able to make great videos,

Carter Breaux 13:21
yeah, if you have a some sort of product or idea for content that’s particularly entertaining and eye catching, Tiktok or Instagram reels, yes, are a good way to to emphasize or to share that.

Caleb Agee 13:35
Yeah, and, and if you have a more professional audience, I’d start on LinkedIn. The thing is, just don’t, don’t bite off more than you can chew, because the worst thing would be to do a mediocre or terrible job on six platforms rather than doing a great job on one. Yeah, I’d rather you just do a great job on one and build that audience. So, yeah, now we’re gonna, we’re gonna, you just want to mentally take that poll. Where are your customers? What are you gonna Where are you gonna see them? Choose one, choose two. Or if you’ve got a team, maybe choose six. I don’t I don’t care. I just think you should be wise about what you what you can do. So now we’re gonna talk about things you should post, and we’re gonna just hit you with a bunch of ideas, and hopefully that’ll trigger your social media content calendar. The best way to do this is to have a plan. Instead of waking up that morning, going to work and saying, What should we post today, having a little bit a loose plan say, You know what we’re gonna we’re gonna try to post two times a week. So let’s look through the whole month and plan out a couple, a couple of weeks.

Carter Breaux 14:39
Allows your it allows your team to get thinking, yes, they go about their day of like, that could be cool. That’s what we were talking about, yes. And it snowballs from there, yeah, and,

Caleb Agee 14:48
and I think you’ll end up making better content when you’re thinking ahead on that, you’re like, Oh, we really need to make that video this week so that it can post next Tuesday, or whatever that looks like. So first idea. Yeah, share pictures and stories of real people. Your customers that you’ve done work for, are real. And here’s the deal, you can tag them if they’re on these social media platforms, which we just talked about, you’re going to post on a platform that they’re likely on, right? So you want to tag them in this thing that increases the chance of not just your page audience seeing them, but their personal page audience, their profile audience, seeing them as well. And make it, make it an authentic picture. We have home we have clients in the home improvement industry. It’s like, happy, you know, picture in front of the house. Or I have friends who are realtors. And that’s that’s a big thing. It’s like I bought my new home with so and so, right? Another thing is, we’ve got a client who sells boats, or we have some in the automotive industry. Take a picture of them before they drive off the lot. They are so happy and proud to have that new boat, new truck, new whatever. Write, a little story about it, and post that,

Carter Breaux 16:04
yeah, and encourage those people to send you photos of them, like, if you’re selling boats, photos of them on the water, yeah, in their boat, you know, having a good time. Oh, yeah. Say, Hey, can we share this? And yes, it’s a lot of content right

Caleb Agee 16:15
there. I promise you, they want you to share it. And if you know, you kind of have to leave Reasonable Doubt, so that hopefully it’s of a quality that you’re okay with. But honestly, with phones these days, most of the time it’s the framing is right, the quality is probably

Carter Breaux 16:29
gonna be pretty close. Everyone’s already shooting in 4k Yes, the camera sensor does have to work, and everything looks it should decent. Yeah,

Caleb Agee 16:36
pretty good. So it doesn’t, you don’t have to post. Yeah, you don’t have to. You’re not obligated to, so maybe with a couple more Carter, yeah,

Carter Breaux 16:43
before and afters are a great thing if you’re in home improvement. Or some good examples there, like, just total hits on Instagram. Tiktok would be like roofers, card deal, car detailers, like just doing, like time lapses, of them cleaning like a filthy car, like power washers, things like that. That is people watch that just for entertainment, you know, I got a video in my feed, and it was like worst roofing job ever. And it was just a roofer with a GoPro on going up to inspect a roof and showing all the ways that the previous roofer just did a terrible job. Wow. And it had like 3 million views, wow. And people just watch this stuff, you know? So those are some some examples. You

Caleb Agee 17:24
could truthfully care less about roofs. Yeah? Like, if we’re being honest,

Carter Breaux 17:29
it says worst roofing job. Yeah,

Caleb Agee 17:30
I’m curious, yeah.

Carter Breaux 17:32
And then I trust the guy who posted that video, because he’s showing me what, here’s what’s wrong, yeah? And it’s transparent, it’s authentic. That’s so good.

Caleb Agee 17:41
Big thing would be community events. I would say, if you’re hosting them, obviously you should post and invite people, make the event, share that all of that stuff. But if you are affiliated with or want to help a local community or nonprofit event, help invite people to those things. If there are nonprofits that you like to support. Tell share the nonprofits posts when they’re asking for donations or they have a big event that they need to sell tickets or raffle tickets for, be a part of that and and share that. Say, Hey, we love supporting Habitat for Humanity or victory mission. Here in our town, we would love for you to help support them too. Here’s a link to do that. That is such a powerful thing, and everybody wants to be involved with that, I would just make sure it’s authentic, right? Don’t, don’t do that just for the sake of getting the publicity, but make sure you’re supporting them in some way as well, right? So we talked about like animals and kids, cute, cute kids, cute puppies. We have an office dog here in our office, and he probably would be the most popular person in our office, right? Rowdy? Would he? Would? He would win. And so when Megan, who is rowdy’s mom comes in. Everybody’s like, Oh, hi, rowdy. And then it’s like, and hey Megan, you know, like she’s following behind. Like, oh, oh, you’re here too. And so I remember this office. I don’t remember which company it was, but I remember seeing their post. Truthfully, I don’t think I remember seeing any of their posts ever before, but they had posted that a stray dog had wandered up and it had a collar on, but it didn’t have like a tag, and so they had posted, hey, we found this dog. It wandered by the office. He’s hanging out with us today, and it’s cute picture of the dog that got more attention in our little area than any post they’d ever made before. Right? That’s just the reality of it.

Carter Breaux 19:40
People just share things, and they’re just yeah, they care about it, yeah, yeah,

Caleb Agee 19:47
dad jokes, memes. I think a lot of businesses are scared to be goofy sometimes, but if that is your personality. Quality, and you’re okay with doing that. It is way more connectable, yeah, than

Carter Breaux 20:05
anything else. Make sure the person posting your memes is the same age and generation as the customer you’re trying to talk to. If you, if you’re talking to teenagers, have a teenager making those posts. Yeah, if you’re talking to people in their 60s, it’s okay to have a six year old, yeah? You know, yeah, the jokes may not, yeah, they’re different. Circles, memes, yes, that you want to just kind of keep your finger on the pulse, yeah,

Caleb Agee 20:31
but, but I think be Be bold. Don’t be afraid to to make these posts. I think, I think sometimes I’ve just, I’ve talked to a lot of business owners, and they’re like, Oh, that’s not professional. That’s kind of their narrative. It’s like, well, nobody really wants you to be professional. They want you to be relatable. Yeah, when

Carter Breaux 20:51
you’re professional, none of us go home to our families and are like, hello. You know, we don’t. Yes, we we joke around, we talk authentically, and if you’re willing to do that, it feels like they’re getting the real you Yes, and they’re not getting the business side of you Yes, and they’re like, I trust that. I

Caleb Agee 21:09
trust, I trust. Yeah, that’s exactly it, and that’s a principle of all copywriting, right? We want to be relatable. You want to be that, that connecting piece. So another, another idea would be to make really bold statements. So find a, find a killer quote, or say something disruptive about your industry. And do those? Do those plain old, solid background, white text, you know, you could do a multi page, you know, flip through where it’s just inspiring, or it’s strong in some way, and people are like, Oh yes, that is, that’s what I needed today. That’s what I needed to hear. Those are, those are really powerful. Yeah, yeah.

Carter Breaux 21:46
Cool. A few more quizzes and polls, things that could maybe help improve your product, silly things, like, in this day in history, your Wordle for the day a riddle. I saw a rug cleaning service that posted a picture of this rug that was just trashed. It just looked like they pulled it out of, like the bottom of a lake, yeah, and it was just brown. And they posted and said, What color do you think this rug will be? And then amazing, cut to the after of, like a, you know, bright yellow rug that after they completely washed and restored it. And that gets people, you know, voting on your stories. You know, when you have yellow, red, blue, green, yeah, and that drives a lot of traffic to you. Yeah, it shows the algorithm that people care, and it gets people waiting around to see what you post next. Yes, that’s exactly it. Team member features, showing people your team, the people that they may interact with if they come in and see you in person, yeah? Maybe fun facts about them, their dogs, again, are always a hit, holiday greetings, things like that that give you just a chance to connect with people. Yeah?

Caleb Agee 22:54
So the reason we’re doing this is not only to connect with people. If you think about Facebook’s job or tick tocks job or Instagram’s job, their job is to reward what people want to see, and our job as marketers is to engage with people at a level that they would want to see and engage with those things. So we post these fun, interesting, relatable pieces, so that one people like them, and when they interact with our post, it tells it sends a signal back to the social media, and the social media says, Oh, that was a good one. And then the algorithms start to favor you, and you get this momentum forward into where more people are going to start seeing you. And that’s how you know, we all know. We all imagine someday, like a viral post happening from our business page or something like that. You know, statistically, that’s less likely is into, depending on how you define viral, a viral post, but, but you want it to be at least like in your small pocket viral. You want it to be your people connecting with that. And when they when you post in ways that people want, then they engage with it, then the social media increases their favor toward that post, and then it goes to more people who like it, who engage with it, and then you can see how that would, that would correspond all together. So we are constantly wanting, we’re wanting to both reward the customer and the social media, the platform that we’re on, with the best possible foot forward those two things. And if you are posting the balance, we would say at a minimum, you should be entertaining 75% of the time, three fourths of the time, three out of four posts at least, should be fun and have no angle. You’re not trying to sell me anything. Maybe one out of those four, if not more fun, maybe one of those. Out of those four, you try to tell me about your offer or a new thing, or connect it back to how you do a better job,

Carter Breaux 25:12
you know, I’m saying yeah, an open house, or, you know, coming up Yes, or something like that,

Caleb Agee 25:16
yeah, um. But unless you had those three, authentic, engaging posts before that, you didn’t have my attention for the fourth one, and that’s the reality. A lot of people start with number four and say, I’ll sell you something, and then I’ll start engaging with you. Well, the selling post did not go very far, right? Because nobody’s gonna give that a thumbs up.

Carter Breaux 25:41
But if the first three posts felt authentically selfless and entertaining and interesting, then when they see that post that says, hey, we’ve got a, you know, something happened in this week, yeah, that feels to them like, Oh, there. This must be valuable to me in the way that those other posts were,

Caleb Agee 25:57
yeah, in a lot of the ways this relates, this is very similar, or sounds very similar to SEO. To me, it’s very much like, give the customer what they want to, give the platform what it wants, and then you’ll be good. And so this, even when algorithmically, you are making these really engaging posts over time, those platforms will also see like, Hey, you’re a heavy hitter, and that next post starts just a level above the last post, because the last post you made did great. And then you your floor goes up and up and up. And so we want to make sure that we are doing that entertaining, that entertaining all the time. So we’re going to hit just a couple of tools that we have here at the end, because a lot of times these tools can help save you a ton of time and and so big one these days is Canva. Everybody’s you can get Canva on your phone. There’s a there’s a web app, I think there’s a downloadable, even desktop app on your computer as well. Canva quickly lets you take a graphic or a video or any combination of the above, and especially with a graphic, it’ll give you a little templates, let you edit those things, and then you can quickly resize them for every platform so that you’re giving the platform, like we said, exactly what they want. On Instagram, you get a square, maybe you get a vertical type of shot on Facebook, or any, any number of that combination. Yeah, I’m saying so Canva is really powerful. We use that here, even for for some of our social as Frank and Maven a second one is HootSuite is a big one or gain, or there are a number of different these are, like simul posting tools. So instead of going to Instagram, Facebook, you know, Twitter, Tiktok, whatever, scissor kick or whatever. No, just kidding, ping pong, yeah, instead of going to each of those platforms and posting it organically, you could use one of these simul posting tools. And it lets you, like, set up and schedule your post to go out to all of them tomorrow morning, or something like that. There is a downside. There is, there are studies on this that if you go, if you share that post from one of those tools, that actually it lessens your engagement, your power. So we would recommend that if you have the time, make sure that you go to each of the platforms and post them organically from the app. But if you don’t have the time, I’d rather you do something rather than nothing, you know I’m saying. So you need to save that time and

Carter Breaux 28:30
make sure, and you know, customize, the same way we’re talking about Canva, customize, you know, your captions, your hashtags, if you have them, yes, so that you are appealing to each one of those channels that you’re using, so that you’re not just using the same topics or the same language in every post, because it won’t be shaped for that algorithm and for that platform. That’s

Caleb Agee 28:52
exactly it. There’s an insider language to each of these platforms, and that’s why we would encourage you to fill one glass at a time, choose a couple and do them really, really well, because if you can’t handle learning the language of each of those, you’re going to miss out, you know, you’re going to, you’re probably going to just do a terrible job on each one. Next, we talked about chat. GPT, AI can help us. Tell us how? Carter, yeah, it

Carter Breaux 29:17
can help you with ideas. And, oh, I didn’t think that we could post that for, you know, a law firm. That’s a good idea. We can that could be a piece of regular content, just suggestions like that. Don’t let it write your posts, because algorithms either can now or will very soon be able to sniff that out, and we’ll kind of not favor you because of that. Yeah, in addition to that, it may be a shortcut right now, have it write your your post language, but if there’s a lot of people using that shortcut because it’s so easy, all of a sudden, all of a sudden, you start sounding like everybody else, yeah, and so you’re not appealing to the algorithm or to your audience, yes?

Caleb Agee 29:59
Yeah. Yeah, and that’s, that’s a that’s true of all, you know, Carter did a wonderful episode. Is this number three for you? It’s

Carter Breaux 30:06
number three.

Caleb Agee 30:06
This is number three. So Carter did an episode on AI, and the tools that we’ve seen and we use in different ways. But the biggest, probably the biggest takeaway of that was that AI really shouldn’t be writing your final copy because it has AI has no personality. Ai completely blends in. And so, um, our goal is to create an authentic, real, almost human, like personality. That’s how you create that tribal bond. Go listen to that episode if you haven’t when you have that real personality that attracts some and probably repels others. Yeah, it’s specific. It’s very specific. Want to be specific, yeah, and AI will help you get ideas that’s the best. The best thing is for, I would say, in this, in this area, another one is cap cut. We use you can edit videos. Nathan, camera guy, uses cap cut for some of our stuff as well. You can literally cut up videos in in cap cut but you can also add captions and things like that to do more like Tiktok style or YouTube shorts or, you know, all of those so and

Carter Breaux 31:12
it’s pretty automated. If you’re someone who doesn’t feel comfortable with video editing and stuff, Cap cuts where you want to start, yeah, it’s got a lot of great options for people who are just getting the ball rolling.

Caleb Agee 31:23
Yeah, and that’s just an app on your phone. So really easy. You don’t have to have a high speed computer or anything like that. You have one in your pocket. So there you go. So that’s what we’ve got for you guys today, on posting for social media for your business, I’d encourage you to check out some of these tools that we’ve mentioned. Go listen to that. You know, I know you’re listening on 1.25 speed. So go back to the types of posts that we just mentioned, and let those trigger, not just those literal examples we gave, but let those trigger other ideas. Sit with your team, come up with different ideas, make a schedule. That is probably one of the most important things here would be to plan ahead so that you’re not making it you’re not making today’s post today. That’s how you create excellent content. Is maybe thinking ahead. Sometimes the spontaneous stuff, the real thing, the stray dog that shows up at your office, is the best thing you can do. But a lot of times, thinking ahead, making high quality content is the kind that’s going to be engaged with, right? Yeah,

Carter Breaux 32:23
I don’t say just give your people room to have fun. You know, make it fun. Yes, don’t, don’t overthink it too much. Just get stuff out there and be yourself. Yeah, just be yourself. Be yourself. Yeah,

Caleb Agee 32:35
thank you. Dr Carter, thanks so much for listening. If you enjoyed this, please hit the subscribe button. We’ve gotten a lot of people have given us such great reviews, and we would love it if you hit five stars. Write a little review. Tell about how this has affected your marketing, how this has helped your business grow. That is why we do this, and we love to do it. So thanks so much for having me in the host chair today. Shout out to Brandon, wherever you are. Thank you. I know where he is, but I don’t. You don’t. Yeah, so thank you for letting me warm the seat while you’re gone. If you have any questions, you can send them to Maven Monday at Frank and maven.com we would love to answer them right here on the podcast, and we have a nice queue of those that we are constantly working through to try to help your marketing grow. So we’ll be here every Monday answering your real life marketing and advertising questions, because marketers who can’t teach you why

Carter Breaux 33:36
are just a fancy lie. See you next time