3 TV Campaigns We’re Loving Right now
Random acts of marketing are rampant in small business advertising! An effective campaign informs every message your brand shares, it adds to the experience bucket in your customer’s mind, and, if it’s made well, it makes people excited to see what comes next.
Two of the biggest wasters of marketing dollars are:
1. Not having a business objective-driven STRATEGY
2. Starting fresh with a random “ad” instead of adding to a strong CAMPAIGN
Have a bit of fun with Caleb & Kyle this week as they take a look at some national TV ad campaigns that you’ve probably seen. They’ll use these to show you how a well-built campaign should have the legs to run for years.
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