10 Tactics for Growth in 2024

Caleb Agee 0:00
That’s actually how we told you to start your strategic planning conversation, which is, celebrate the wins. Look back. What has gone right, what has done well this year, before we look forward and think ahead, we’re we have to look back. We have to acknowledge the wins. How

Brandon Welch 0:15
do you create winners? You talk like winners? Mm, hmm. Welch, welcome to the Maven Marketing Podcast. Today is Maven Monday. I’m your host. Brandon, Welch, and I am here with Caleb Christmas vacation. Agee,

Caleb Agee 0:31
oh yeah,

Brandon Welch 0:33
he is t minus one hour, four minutes from being free for the holidays. He has worked long and hard this year, and haven’t we welcome to this? Yeah, this has been a, this has been a fun year, yeah, growth year in so many ways, but mostly as things just shift back to normal, we’ve just had a blast engaging and kind of re strategizing and building companies and just, you know, despite headwinds against us. So yeah, this is the place where we answer your real life marketing questions to eliminate waste in advertising, grow your business and help you achieve the big dream. And it’s a special episode. We are reviewing the 10 highlights of the Maven marketing podcast for 2023 if you were listening to this, it is not Maven Monday. It’s actually Maven Monday on a Tuesday, because we don’t drop episodes on Christmas. Yeah,

Caleb Agee 1:24
no, you got things to do.

Brandon Welch 1:26
Hope you had a wonderful yesterday or last week, or whenever you happen to be listening to this with your family. Yeah, I certainly plan on doing that. Yeah, this moment. Yeah.

Caleb Agee 1:35
Believe it or not, this isn’t recorded live, so we’re not live. We’re ahead a little bit of ahead of Christmas at this moment. This

Brandon Welch 1:42
is we’re speaking to future,

Caleb Agee 1:44
future Brandon and Caleb. Yes. So

Brandon Welch 1:45
you um, what we did, we almost, we almost dropped a different episode, but we were like, You know what? Let’s look back at all the highlights and all the moments. We felt like you guys either engaged or had the most views on YouTube or just really leaned into what we were talking about. And we’ve got 10 down and dirty tips from the last 28 episodes of the Maven Marketing Podcast, yeah, so that you can go into the new year with a couple of maybe nuggets. And yeah, come back, start fresh, little takeaways. And we are going to link to these past episodes that we’re talking to or talking about in the notes. Do you want to lay them out, or do you want to just go one? Let’s just go one by one, one by one. I

Caleb Agee 2:26
think it’s I think it’s better just one by one, Letterman style. Number

Brandon Welch 2:29
one, top 10, top 10 reasons. So these are the top 10 things we felt like were of the most value, or at least of the most impact for the podcast. And number one is speak to your tribe in the language of your tribe, yeah, looking at 2024, lead generation is harder, right? Regulations on Facebook, Google, just overall data privacy things are making it harder and harder to, oh yeah, target that customer and sort of creepily follow them around. And it’s not that that’s totally gone or ever going to be totally gone, but it’s just harder than it has been in recent memory. Yeah. And so the best way to actually build a company that’s going to be on sustainable growth is to build a tribe. Yeah, you talked about this and how to build a tribe of extremely loyal customers. Probably about episode 1314, 10 episodes I

Caleb Agee 3:22
could, could not tell you guess, but yeah, yeah, you’ll look for that name. How to build a tribe of extremely little customers. And I think the thing is, the language, right? There’s an insider language that you things you do say and things you don’t say, yes. And if you can, you almost have, you have to establish that as the business. You have to build that language that you want everybody talking. I think we gave the example of Dave Ramsey. He’s got this insider language where they people call in, they’re like, Hey, I’m on baby step three, and I’m going to baby step four. And if you have never heard of Dave Ramsey, you’re you’re saying baby what? And but he has this language and that that’s a beautiful thing. Every

Brandon Welch 4:02
strong brand has a tribe leader and or a tribal language. And so what the takeaway there is, as you’re going to 2024 instead of making it the goal to, you know, buy your media a little better or maybe write a little better transactional ad. What are some things you can do that pretty shortly from now, nobody will be able to take away from you, yeah. How do you differentiate yourself? For Apple, it’s a voice of disruption and bright colors, and every one of their boxes can be spotted a mile away as one of their products. For Harley Davidson, it’s the sound of the engine roar, and it’s their, you know, bold and just like boxy brand, yeah, and just things that become iconic to you and from you over time, yeah. So go back and listen to that episode about how to build those phrases, build those brand associations that make you have your own language, and eventually nobody will. Take that away from you. People tell you specifically special, it’s yours. Yes, that’s so

Caleb Agee 5:04
good. Number two. Number two, you want me to do it? I do. I’ll take number two. Al, no. AI is a tool that can help you, but it can’t replace you. And that is a throwback to the episode with Carter our intelligence. Comma, artificial expert, no, I’m just kidding,

Brandon Welch 5:26
artificial intelligence, yeah, he was, that was a simulation. He

Caleb Agee 5:29
Yeah. Carter wasn’t actually even in the room. Was just an example of us using, we’re

Brandon Welch 5:33
about to drop, drop. Carter five. Yeah. Carter 5.0. And,

Caleb Agee 5:38
and, really, I think the nuance of that is, there are so many tools out there with AI. There’s a lot of it in marketing and design and video and, yeah, and all in our sphere, even, even with Ryan last, last time you guys were talking about AI being a factor in search, but

Brandon Welch 5:57
shiny objects everywhere, but learning. Yes, it’s you no longer need humans. A machine will do it for it. It’s

Caleb Agee 6:01
all this learning. But here’s the thing, here’s the thing this, the machine doesn’t have empathy, and it also it has learned based on the status quo. It’s learned based on how every other crappy writer writes out there. And so you are going to be what if you ask it to give you copywriting, it’s going to give you white bread copywriting. Yes, if you ask it to update your ads, they’re going to be white bread ads, most definitely. And so what you have to do is you have to come in and be a human, not a computer, and write like a human would, and do something that would surprise them, that would make it interesting.

Brandon Welch 6:33
Yeah, it’s not good at new, new, surprising and different. Which our job to become these magnetic brands and become these tribal leaders. We’re talking about. Our job is to become the one that people think of first, right? Yeah, and you can’t be thought of first if you look like everything else. My favorite line from that episode, I remember it like it was yesterday. Carter said, AI’s job is to blend in. Our job as ad writers is to stand out. So you want to stand out, you cannot rely on AI now. Use it for your data. Use it for your productivity. We did talk about a lot of positive uses for AI. Positive uses for AI and the sales efficiency, yep, lead curation, yeah, process, sorting data, finding trends that would take you hours and hours and you still might not see them. So it’s a tool that can help you, but it can’t replace you, because you are a human and you are lovely and wonderful, yes, and you can do things that only humans can do. You is special. I sound like Mr. Rogers there. Okay. Number three, write job ads, not job descriptions. We talked about how to recruit amazing employees. Yeah, this topic is something we accidentally probably got more demand on for our services than like most things we actually do as marketers. And the truth is it’s not like, like people ask, ask, Oh, what is, what role does a brand play in recruiting employees? Or what? What does your marketing play in recruiting employees? It’s like, it’s not what role it plays. It is everything about you, everything about your brand that is public facing, is public facing to the employees as well. Yep. And so we talked about tactics for person purpose proof. If you want to take, you know, take away and go, How do I write a job ad that’s actually going to show people who I am? Stop talking about the job yeah. You don’t want a job description. You want a recruiting ad, yes. And honestly, this is that podcast was an iteration of a presentation I’ve done for the last eight or 10 years that is just always a hit. And

Caleb Agee 8:26
every single time we change a job description so they’re posting on indeed or LinkedIn, or whatever, every single time we take a company’s job description and turn it into a real ad, yes, I would say 10 to 100 times the results of applications where they are stagnant and stuck. Usually they come to us because they’re stuck. Yes, I can’t seem to get the right person for this job. We change it. They’re getting where they were getting 10. They’re getting 100 now. And it’s, it’s such a cool thing to see yes, and

Brandon Welch 8:54
their quality, a very, very regular result of people who use that methodology that we taught in the episode how to recruit amazing employees, very regular, maybe even every time I’ve ever done it, is that people go I got applicants from people who didn’t even know they were looking for a job, which probably means they’re a good employee, because they’re happy or intent or hard working, where they’re at Yeah, they didn’t even know they were looking for a job. And they saw this ad and they wanted to have a conversation with me. So if you are looking to recruit amazing employees in 2024 that is a great episode for you, probably one of my top three favorites. Yeah, it’s very practical, very practical. Some of them are some of them aren’t that. One is, yes, okay, yeah, number

Caleb Agee 9:34
four, I’ll take it back. The best deals on traditional and broadcast medias are found when you place your buy annually. So we’re throwing back to the episode with Megan. Is actually a two part how to get the best deal on TV and radio advertising part one and two.

Brandon Welch 9:53
That’s high stakes when you when you do part one and then part two is like and nobody came back for part two. You. Like, what did I do wrong? Actually, that that episode had great, great views, but yeah, the big takeaway, like, right now, if you’re listening to this in December and you don’t have your advertising budget planned, you don’t have it placed with your media partners, like, stop and do it. Yep, here’s the thing, you can always adjust later, but you can never go back and get that level of commitment later. So if you’re trying to have a big year and you think, Oh, well, I’m just gonna kind of see how things go and when I feel good, I’m gonna advertise, or when I think things are right, I’m gonna advertise. You know, that doesn’t work for media any more than it works for working out. Yeah, you if anybody’s trying to lose weight about this time of year, you don’t say, I’m gonna wake up and see what I feel like, magically lose 10 pounds or Yeah? No, you’ve already decided, yeah. So you’ve already decided you’re going to be healthy, so you’re going to do what healthy people do. And that means for media, you’ve already decided you’re going to grow, you’re going to be a confident company, you’re going to push through no matter whatever headwinds are with you. That means you place your media now, and that is the way to get the best deal. Yeah, that is the way to if you’re worried about political, if you’ve heard the chatter about who political years are tough to advertise in that almost, that almost overcomes that challenge. In and of itself, placing a schedule in December for the rest of the year, place your ads in, buy them effectively. Yeah, doesn’t mean if something happens you want to change ad, to remove that you can’t adjust later. But if you go into the station, yes, I believe in you, I’m gonna place my media now. Yeah, that’s the best plan. And

Caleb Agee 11:25
according to the Maven method, I read this somewhere, being in the lives of a customer, we call that tomorrow customer marketing. Yes, that is the most profitable so not only is it a good investment to make that annual plan, but that is the most profitable customer in the long term, because you are there, and we’re going to get to that. That’s another point, sort of, but it’s a reoccurring theme. So

Brandon Welch 11:46
talk to a client today, and this, this, initially, what we’re talking about was actually a really scary thing, really, I’m going to commit to the whole year. It’s like, yeah, trust us, you’re

Caleb Agee 11:55
not going to turn off in the winter time.

Brandon Welch 11:56
You’re not going to turn off 52 weeks. Yes, by by advertising, everyday, rain, spring, sun,

Caleb Agee 12:02
snow, holidays, not holidays. Summer times, yeah, politics, whatever.

Brandon Welch 12:06
And here’s why, and I’ll tell you, this client has, since doing that a little over two years ago, has tripled the size of their business. We are literally doubling down on top of the budget has grown since we started, but the market before people were searching this client’s category, and he’s in the home improvement industry, and that’s where he got all this traffic, search engines, little bit of Facebook lead generation, you know, yeah, direct mailers and stuff. And now what we’re seeing is, like today, there was a three to 400% increase, depending on which way we looked at it, in the number of people searching his exact name. Wow, before they look for any competitor company

Caleb Agee 12:56
name for a list, they’re typing company name.com Yes, in this browser, that’s crazy. Guess

Brandon Welch 13:02
what? Close rate literally up 50, 60% confidence all the clues in chapter 12,

Caleb Agee 13:11
I don’t know, clues along the way,

Brandon Welch 13:12
clues along the way, seven clues along the way, the Maven method of tomorrow, marketing, what I’m telling you guys be the one people know before they need you. And golly, it’s playing out so big for our clients that have doubled. We are

Caleb Agee 13:24
going to be harping on this harp. I don’t know what what we’re harping on, but we’re going to keep singing the song, yes, all day long. Yes,

Brandon Welch 13:32
that was good. That maybe go back and try that one

Caleb Agee 13:34
again. Yeah, I think I looked at it there. So

Brandon Welch 13:36
get the best deals. We just expand on it, like five of the points there. Place your media now, be there before people need you, and they will choose you. They will go looking for you in time before they look for your competitors. And you will win because they would like you, trust you and believe in you more. Yep, five. Number five always respond to bad and good reviews. This is from an episode called What to do when you get a bad review, you’re going to get them. There’s knuckleheads out there, and you know what? You’re going to be the knucklehead once in a while, let’s just call call it out. You’re going to do something that you didn’t realize was wrong and it was wrong, or somebody’s going to catch, you know, an employee on an off day, and you’re going to get the bad review. The thing is, it’s actually a really big opportunity to show who you actually are, yeah, and so, so we give, like, a five part process for empathize, apologize, give us give a reasonable next step, or share values. Give a reasonable next step and then make it easy to contact you. I think, yeah, the five steps, yeah. But if you get a bad review, go back and listen to that. That’s like in your back pocket. Maybe, you don’t have it right now. But, yeah, middle of spring, somebody’s gonna leave you a bad review. Oh, I heard that. I’m gonna go, yeah, look for that.

Caleb Agee 14:48
Hopefully this you’ve pre decided at this moment to go listen, listen to that episode. Don’t respond while your cheeks are red, yes, and, uh, easy. There. I. Don’t,

Brandon Welch 15:00
yeah, don’t, yeah, take a breather. Yes, be human. Be real. And the rest of the world, yeah. Is gonna see this 123, bad reviews amongst a pile of 100 other good ones you’re gonna see. Oh, wow. This was a human day, and this person responded like a human. And I kind of like doing business as humans and

Caleb Agee 15:18
and by the way, if it’s completely outrageous craziness. Like, I don’t even know who this person is or what they’re talking about. They must have been talking about the guy down the street, and I didn’t do this. People can smell the crazy. And if you, if you just diffuse it again by empathizing and apologizing, if that’s how you start your posture, oh, man, it doesn’t matter. They’re not going to change the one star, but just let let it sit there and let your high road show up a lot shinier than the rest of it.

Brandon Welch 15:47
So people, people are secretly wondering, how does the business owner treat this situation? And that also goes for the good reviews. When they’re looking through your good reviews, and every single time you go, thanks Nate. We enjoyed helping you find your you know, poodle collar or whatever it was, that’s what Nate rides to work. Poodle after the collar for it, though. Okay, yeah, number six. Nate’s camera guy,

Speaker 1 16:11
read this one, number six, number six. Number six. Analyze your sales scripts to pinpoint your No,

Brandon Welch 16:19
analyze your sales scale, scale scripts.

Caleb Agee 16:22
Scripts,

Brandon Welch 16:24
you got what you want to you want to find the first no where. Where did somebody go from being open to closing your sales? Script, yes, it happened way before you probably realized it. But we did an episode. It’s actually early on. This was probably for a while. This was our highest viewed episode. I

Caleb Agee 16:41
think it’s still in the top, the top five on YouTube at the moment. How

Brandon Welch 16:45
to close more sales with messaging and math is what you can go on. Go back and read and if you are running a sales team, or if you are a sales team, or if you’re trying to get more yeses in any sort of presentation, we broke down, I think, with a really effective formula, yeah. And we did it through the lens of a of a college kid, yeah, Spencer. We need to check back in with him, but who was polishing his script for power washing. But it applies. I don’t care if you’re selling legal plans or, you know, jewelry or whatever it’s all about. It goes back to the empathy thing. If you want a roadmap for better sales and better measurement of your sales progress. Great episode, how to close more sales and messaging. Yeah,

Caleb Agee 17:31
that’s great, speaking of sales, speaking of sales. So in another episode where we talked about sales, we said, get on a milk route. So it’s a little bit abstract. That is from the episode 12 skills. You need to close more sales. Part one, part one and two. Yep. Brandon talked about having a milk route a regular Thank

Brandon Welch 17:53
you. Brian McDonough, who taught me this, okay,

Caleb Agee 17:55
thank you. Brian talked about a regular route of prospects, potential customers, that you would be you would build into your time that you’re constantly inserting yourselves in your in their lives, for

Brandon Welch 18:10
whatever reason, somebody perpetuated the rumor that there’s this one call close, and that’s where your business should come from. It’s probably not gonna you get lucky when you get lucky the way, way, way more consistent method for growing a business or growing a sales presence or just being a good professional is to have a consistency to the times you show up, yep. So if you caught them this week, Tuesday at two o’clock, show up next week, Tuesday at two o’clock, people are creatures of habit. Yep. And we’re talking about building relationships with potential, B to be prospects, or B to C prospects. It also applies to media and showing up in the same programs every day. Yep. Milk route just means you get your people, and you decide these are the 30 people I want to work with this year. And gosh golly, I’m going to show up every week, every time, until it makes sense for us to work together. Yep, and you’ll get a lot farther. It’s a little bit of a tortoise in the hair thing. The hair is over here, jumping up and down, saying, taste like you wanna buy today. Hey, yeah. What’s the promotion? Yep.

Caleb Agee 19:05
How can I target more the customers on the customer the hair gets to make on a hair trigger decision, I got a pun before you did. I sure did. So the customers that they get to do that also quit. Yes.

Brandon Welch 19:19
On the same amount of speed. Get a quick, yes, you’ll get a quick. No, yep. You said

Caleb Agee 19:23
it much more concise than I did, but I worked the pun in so you worked the bonus, bonus points. What

Brandon Welch 19:27
do we get on a milk route? No matter what you’re selling, we’re on Tip number eight. Number eight. SEO is a long battle. It is not nerd voodoo. I would actually call it a war, not a battle. SEO is a war, a series of showing up and trying to have the best tactics against your opponent, or opponents which of which there are dozens, yeah, in your market or in your category. We did an episode on how to rank higher on Google. What you needed to know about SEO, part one and part two. Yeah. I turn that sucker on 1.5 speed and just go go through those, because SEO is getting harder and harder and harder, yeah, as is SEM, yeah. And the truth is Google, Google is turning it into more of a profit center. So it’s becoming more pay to play effectively just to get search traffic in general. Yeah, but the big fish are definitely eating the small fish, and you don’t want to be a small fish, so you’d be creating rake creating regular content if you wish to rank and be visible in your category, in your town, in your region, yeah, for what you do. And

Caleb Agee 20:29
the secondary part, maybe our secret, not so secret mission behind that episode was we’ve seen over the years that we’ve done this a lot of people being taken advantage of on SEO plans. And a lot of times you’re shipping

Brandon Welch 20:44
in that $900 a month check, yeah, it’s just, it’s just small enough you don’t get too hot and bothered about, yeah,

Caleb Agee 20:50
but in the scheme of your marketing plan, especially if that’s your marketing budget, you know, we want to make sure that you’re using that as effectively as possible. SEO definitely has a place in your marketing. Yes. But is that the first place you should you should spend your first $1,000 I’m not so sure. Kind of depends on your time. Depends on what we’re talking about, and so, and

Brandon Welch 21:10
I would say more over what a lot of people are claiming as doing them good in SEO. It’s not. It’s not, yeah, if you’re paying somebody to do SEO and they’re not showing you, hey, I created this page. What do you think of it? Hey, I added this picture. Hey, I did this actual active thing that puts more of your likeness and your brand out in the world and as a resource for people looking for questions around what you do? Yeah, if that’s not happening and you just think you’re handing money off to some magician that’s turning magic knobs at the back of the website, the magic knobs don’t exist. Yeah, that

Caleb Agee 21:42
they’ll likely send you. It’ll look like a traffic report, and go, Well, this

Brandon Welch 21:47
looks fancy. That looks great. The big

Caleb Agee 21:49
numbers, yes, hundreds and 1000s of people. So

Brandon Welch 21:51
learn the questions you need to be asking to make sure your SEO strategy is actually moving forward. Yes, in the episode, how to rank higher on Google? What you need to know about Google, or, sorry, what you know about SEO? Part One and Part Two. Number

Caleb Agee 22:03
nine, when your customers over long before the finish line, and you’ll enjoy a lower cost per lead. I feel

Brandon Welch 22:14
like we talk about this in every episode. I feel like this is the can’t help it. This is the anchor. Well, it’s so dadgum exciting, because we’re seeing it play out. We’ve been okay, truth. We believed it, and then we helped other people believe in what we were believing. And, you know, early eight years of our agency, yeah, but now we look around at pretty much everybody we work with has done this, has built this commitment to their audience, to their market, to their town, yeah, and they’re just, they’re just, they’re not struggling like other companies are struggling.

Caleb Agee 22:46
And that’s by contrast, anybody who hasn’t moved in that direction, oh, man, they’re the ones that are like, what’s my lead volume? Why is my lead cost getting higher? What’s going on? I need more leads. My Lead Quality is lower. My close rates are down. All of these you want to talk about, we’re talking about signals along the way and the good. There are a lot of signals along the way. When you haven’t done this, yes, that things start to trend in a different direction, because it’s going to get harder. I got a

Brandon Welch 23:12
call from two different home improvement companies this week, and they were like, well, here you guys are growing. You know, all your clients are growing right now. And I’m like, Well, that’s true. They’re

Caleb Agee 23:19
like, well, what are you doing? You

Brandon Welch 23:20
know, we’ve tried everything. We’ve tried Facebook, we tried Google, we you know, this, this isn’t working anymore, yeah. And they’re like, you know, so what can you What are you doing different? Tell us, you know, tell us how it works. I’m like, it’s gonna be really boring, yeah, become liked before the sale. That is the number one secret. And then all of those other things will start working better, but also you won’t need them as much, because you will have a reputation that precedes you. Yep, that’s it. Have a reputation that precedes you, so when your customer’s over, we talked about building personality honestly. The tribal episode speaks to this as well. We also covered this last week, what you need to know about Google ads in 2024 we talked about how to make your ads more effective, I believe, in one of the very, very early episodes. Yeah, you stick around this podcast long enough and you’re gonna learn some of our tactics for doing that, or how to write, write ads that aren’t just, hey, look at my product and buy my product today, but make me remember you. Yeah, me like you. Make me laugh at you. Make me bond with you. And, man, we have some cool ads coming out for our clients. Yeah, we do. I’m so proud of our work. We’re having fun. Yeah? Nathan, camera guy, has been cutting tape back there like a madman. Yeah, he doesn’t even know what tape is, but

Caleb Agee 24:31
he’s like, that’s what I wrap my Christmas presents with. Yeah,

Brandon Welch 24:35
he’s been, man. He’s been cutting ads together like crazy. And good stuff, isn’t it? Nate, oh, yeah, some really, really great stuff. Next year we’ll be sharing more ads. I think what I’m hearing is people want to little bit more dive into what our actual ads are. I’m so happy to do that. Yeah,

Caleb Agee 24:50
let’s do it. Break them down, tell you why they’re working. So you’ll see more of that next year. And the last I’m gonna let you take you want me take it? I do. Okay. Number 10. Number 10. And don’t forget to celebrate your wins. So that was from our five questions to guide your strategic plan in 2024 episode, and that’s actually how we told you to start your strategic planning conversation, which is, celebrate the wins. Look back. What has gone right? What has done well this year before we look forward and think ahead, we’re we have to look back. We have to acknowledge the wins.

Brandon Welch 25:28
How do you create winners? You talk like winners. And I’m not trying to go, woo, woo, and do all like, you know, manifestation here for you. But honestly, when the recent when in your recent dialog, no matter what’s going on in your business. Yeah, I’m not saying lie or have toxic positivity, but I am saying there is something you did last week that was worthwhile, or something you did yesterday. There’s probably something you did before you got to work today that was worthwhile. And when the dialog in your company is that to a healthy degree, it’s it’s magnetic in the way that everybody just subliminally, subconsciously works all the way down everybody, all the way up to the leader, yeah, brand new employee, all the way up to the leader. Yeah. We blow people’s minds when they, you know, first get here to work at Frank and Maven, because they’re like, oh, wow, that’s cool. I’ve never seen that done, yeah, every Monday, the very, very, very first slide of our presentation that has not changed in almost 10 years is, how did you win last week? Yep. And new people think, Oh, this is just, you know, gimmicky, you know, oh, this, yeah, it’ll probably wear off. And then, like, you know, people have been here 10 years like, Caleb, yeah, are going, Oh no, that’s just, that’s, that’s what we do. That’s kind of like our, how we do it, like our church, yeah, kind of like what we do here. So, yeah, but this goes annually. This goes weekly. This goes hopefully daily, to some degree, maybe your internal dialog, you want to start off everything by looking back at wins, and it just it makes everything else work better. Oh yeah, I’m gonna go over these one more time, you need to speak to your tribe in the language of your tribe. That’s tip number one. You need to know that AI is a tool that can help you, but it can’t replace you. You need to write job ads, not job descriptions. You need to know that the best deals on traditional broadcast media are found when you buy your ads annually,

Caleb Agee 27:19
annually. There I said it again.

Brandon Welch 27:23
You need to always respond to bad and good reviews. You need to analyze your sales scripts and pinpoint where people are falling off instead of just saying the whole thing’s bad. Where’s your where’s the No, where’s the first No, you’re getting number seven is you need to get on a milk route. Number eight, don’t forget, SEO is a long battle, and you need to be a source of unique, incredible content. If you wish to win number nine is win your customers over long before, long before, long before the finish line, and you’ll enjoy a perpetual snowball effect of lower lead cost now next year and next year and next year. Yeah, last my friends, don’t forget to celebrate your wins. You have certainly been a win with us this year. Thank you so so so much for listening. We will be back next year, and every week answering your real life marketing questions. Is

Unknown Speaker 28:11
there anything else you want to add?

Caleb Agee 28:13
Just happy New Year.

Brandon Welch 28:14
Happy New Year. Merry Christmas. Happy New Year. Have a great one. Have a great one. Guess what? It’s

Caleb Agee 28:18
going to be a good year. It is going to be a good year. Yeah,

Brandon Welch 28:20
2024, is going to be good year. Don’t year. Don’t let anybody try to tell you otherwise, because you’re gonna make it a good year. Yep,

Caleb Agee 28:26
have a great week. Oh,

Brandon Welch 28:32
hey, I forgot to say the thing marketers that can’t teach you why are

Caleb Agee 28:35
just a fancy lie.