American businesses spend $1.2 trillion dollars every year on advertising, but very few are sure of the results until the money has already been spent.
Have you ever been frustrated by wasted ad dollars?
It’s probably not the actual platform you used; it was your message.
Get the message right and your audience will pay attention (and act).
Get it wrong and they’ll quickly change the channel, scroll past you in the news feed, or toss your mailer in the trash.
In Today’s Maven Monday, Brandon shares a trick you can use to test your message BEFORE you spend big money on traditional platforms.