Don’t Be That Guy

Your friend is telling you a story about how she was trapped in an abandoned building. She’s just about to get to the part where she was saved and some slimy salesman walks up and starts blurting his pitch. Who does this guy think he is?!! Most advertising is that guy, interrupting your music, videos,…

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The Law of Conservation of Attention

Like energy, attention cannot be created or destroyed. It merely changes from one form to another. The mind is always reacting to something, asleep and awake. In physics, energy changes form through a chemical reaction, often sped up by the addition of a catalyst. In communication, attention changes form through attention reaction. So what is…

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