Shiny Object Syndrome

You open your email, scroll through your social feed, or take an unsuspecting call and BOOM, there it is: The digital marketing platform that will target your perfect customer! The productivity app that will make you a task-oriented superhero. The once-in-a-lifetime advertising package. The SEO genius who promises to fix everything wrong with your website. The…

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How To Be Wave Proof

As business owners and as humans, we tend to become entitled to the status quo; What we’ve earned today we should be able to keep tomorrow, right? When it comes to the popularity of your business, I’m afraid I have bad news. Interest always has an expiration date. And no matter what business you are…

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