Don’t Be That Guy

Your friend is telling you a story about how she was trapped in an abandoned building. She’s just about to get to the part where she was saved and some slimy salesman walks up and starts blurting his pitch. Who does this guy think he is?!! Most advertising is that guy, interrupting your music, videos,…

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The Law of Conservation of Attention

Like energy, attention cannot be created or destroyed. It merely changes from one form to another. The mind is always reacting to something, asleep and awake. In physics, energy changes form through a chemical reaction, often sped up by the addition of a catalyst. In communication, attention changes form through attention reaction. So what is…

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How To Fly Your Business

As a student pilot I was taught a fundamental order of flight operations: Aviate – Fly the damn thing! No matter what is going on, staying in control, in the air comes first. Navigate – Know where you’re going, adjust the controls to get to that destination. Communicate – State your position and your intentions…

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Advice for College Students

Campuses will soon be swarming as the pursuit of college education resumes. Having had the opportunity to interview dozens of graduates recently, I’ve observed patterns in those who’ve exited college with more than a piece of paper. The following is a collection of advice gleaned from those observations:   1. Use your status as a…

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